Why dropship makeup?

Makeup is a product that has seen a massive resurgence with the rise of social media. It’s always been popular with women, but Youtube tutorials and Instagram influencers have driven up the demand for makeup in recent years. In the United States alone, the industry is said to be worth $84 billion - and growing! So even just tapping into a slice of the market could prove to be highly lucrative.

The best thing about makeup is there are always new products, tones, and trends coming onto the market which provides you with endless opportunities for a niche to focus your business on. There’s makeup for different skin types, as well as products that are made from natural ingredients. The other thing about makeup is that it eventually runs out and customers need to buy more, so if you can convert a customer and keep them, you can secure ongoing income for your business.

How to dropship makeup?

You need to start by deciding what type of makeup you want to sell online. It’s a highly-competitive market occupied by a lot of big brands, so it’s important that you zero-in on a specific niche. Perhaps you want to sell concealer, eyeliner and mascara, lipstick, makeup tools, or natural products? There are so many niches to choose from.

You should also think about what end of the market you want to be in - high-end/expensive, low-end/cheap, or somewhere in between? Given that the makeup industry is constantly evolving, you may be able to ride the wave of a new trend. Once you know what niche you want to focus on, follow these three steps to get your dropshipping journey underway:

1. Use SaleHoo Labs to find the best makeup to dropship
2. Browse the SaleHoo Directory to find trusted dropshipping makeup suppliers
3. Start selling makeup on your chosen online marketplace

It’s that easy to get started!