All those days, weeks, months of hard work. Only to finally go live with your store (yasss!) and… nothing. Traffic is slow, sales are negligible. It’s frustrating to say the least.
So what’s the problem? There are so many variables and so much conflicting information, it can seem impossible to find a solution.
One thing that countless business veterans keep emphasizing is the importance of mentorship. To have expert guidance from someone with the experience to get you through the hard parts.
And SaleHoo can be just that. With over 15 years’ worth of experience in the eCommerce realm and two founders who started out just where you are (and are now running 7 figure dollar businesses!), we have a wealth of knowledge to show you the way to your personal success story.
But let us show you what we’re talking about… first let’s take a look at what might be going wrong with your store.
Where Things Go Wrong
If you’re feeling overwhelmed by the endless number of variables in this online business of yours, we don’t blame you.
Figuring out the problem can seem like trying to find a needle in a haystack – where to even start?!
Below are some of the top reasons for slow traffic and conversions.
There’s a lot to learn when it comes to paid media!
It’s easy enough to figure out the basics and get your first ads up and running (on Facebook, Instagram, Google etc), but sales often fall down at the effectiveness of your ads. This means you’re spending valuable marketing budget, but not seeing any return on ad spend (ROAS).
There are many things to consider, such as audience segmentation, targeting the right interests, effective ad creatives, and compelling copy.
But your also need to think about whether some ads are really worth running at all.
For example, on Google, only about 1% of clicks result in a sale. This means you have to fork out for 100 clicks before any money comes back into the business.
So if your average order value is low, it doesn’t make sense to run Google ads at all, because you’ll actually be losing money.
Are you leveraging your social media accounts and blog? If you haven’t even thought about setting these up, you’ve got some homework to do!
A solid content strategy involves posting regular, quality content on your blog and supporting this through your social channels. Ideally, you’ll have bespoke social content on top of that.
Content marketing is a long-term game, so you won’t be seeing results straight away. Once people start reading and sharing your content, Google’s algorithm will slowly adjust and bump you up in search results. Without it, your SEO will be sorely lacking.
In addition, lack of content results in a weak brand presence. If potential customers are looking you up on, say, Instagram, they’ll be more compelled to delve deeper if the content they find is relevant to them and resonates with their own needs and values.
More on how to figure out the relationship between paid ad campaigns and content marketing below.
Email is huge, and that’s not an exaggeration. It’s extremely effective, with a click-to-conversion rate of 6.7%, which is almost seven times higher than that for Google Ads! If you’re not leveraging this tool, you’re shooting yourself in the foot.
You can only effectively use email marketing to your advantage is if you have a significant email list. So collecting email subscriptions on your website is a must. You can do so through a pop-up, sidebar, or in the footer.
To make your newsletter more appealing, consider offering a goodie such as 10% off or free shipping in return for signing up.
And don’t forget email automation! Research shows that a huge 35% of customers who click on an automated email (such as abandoned cart emails) end up finalizing a purchase.
Which brand would you trust more: one you find through an ad on Facebook or one that came recommended from a friend?
If you’re like 92% of consumers around the world, you’ll prefer word-of-mouth recommendations over any other form of advertising – Just one compelling reason why prioritising customer care is so important.
Add to that the fact that acquiring a new customer is up to 7 times more expensive than retaining an existing one, and you’ll see why you really need to focus on customer retention.
This starts at transparency and regular communication, and should include great customer support (e.g. live chat), but can also extend to loyalty and referral programs.
One of the huge advantages of starting an online business today is that it’s easy to collect a lots of data quickly. This means, after your initial launch you have to stop the guesswork and make informed decision based on actual numbers.
This goes from audience data from your shop and campaigns (e.g. who are your customers and how are they finding you) to ad performance and shop statistics (e.g. average order value, abandoned cart rate).
But what are you doing with all this data? If you’re not using it to improve, iterate and fine-tune your shop and marketing tactics, then you’re really missing an opportunity here.
As you can see there’s, a lot to think about when optimizing your business for sales and conversions. And it’s the seamless combination of all elements that will lead to a truly successful online business.
If this sounds like a lot and you don’t know where to start, you can take a deep breath. And exhale.
We have just the solution for you…
Let SaleHoo Show You the Way
When it comes to gaining that business expertise, nothing is really quite as effective as expert mentorship. Why fumble your way through figuring out all the options when others can share their experiences?
At SaleHoo we want to do just that. Our eCommerce experts have all been where you are and want to make other entrepreneurs’ lives just that little bit easier.
SaleHoo Educate is a collection of specialist-curated resources designed to help you build a winning store and reach your business goals. The sky’s the limit!
In our ‘Dropshipping on Shopify’ course, you’ll work with our education specialists Sarah Li and Sean Leonardia. Sarah and Sean have both been successfully selling online for years – for example, Sarah’s four stores have racked up a huge 10,000 customers!
Look over their shoulders as they sets up a real online store step-by-step, from the nitty-gritty of set-up, to marketing and growing sales, plus analyzing data and growing the business.
Here’s a sneak peek of what you’ll learn:
Facebook Ads 101
Master the ultimate Marketing Tool for Dropshippers 👩💻
In this module you’ll learn:
- How to master the Meta Business Suite like a pro
- 4 tips for unbeatable ad creative
- How to target the audience that’ll love your products
- The need-to-know Facebook Ads red flags and how to avoid them
- The 4-Step Facebook ads strategy Sarah used to scale to 7-figures
Getting Started with Google Ads
Open up vast audience potential 👨👩👧👦
Together, you and Sarah will:
- Create a real, live ad for Honeyluu’s Baby Boutique
- Discover a repeatable formula for the "perfect" Google ad
- Learn how to run a Google ads campaign on a low budget
Social Proof your Social Media
The Bonnie to your Clyde – complement all your business efforts 🤝
When it comes to Social it’s all about delivering irresistible content that’s tailor-made for your customers. That’s why this lesson covers:
- The social media setup to perfectly support your marketing strategy
- The indispensable social media tool that will save you hundreds of hours
- How to reach the perfect audience and make engagement explode
How to Use Coupon Codes to Increase Your Conversions
The Ace Up Your Sleeve for Customer Loyalty ♠️
Repeat sales and customer retention! We can’t bang on enough about how they will catapult your business to new heights. And coupon codes are the perfect way to start.
This lesson will cover:
- How to use coupons to rocket your growth
- The genius behind custom discount codes
- How to manage tricky customers (and win them back again)
Set Up Email Automation and Pop-Up Forms
The Tools every 7-Figure Dropshipper Swears by 💌
If you’ve been paying attention, you’ll know automated emails are more than 3x as effective as email campaigns!
This module covers:
- Why email is critical for your skyhigh sales
- How to build the most powerful tool in your marketing kit
- The 2 must-have email flows for maximum conversions
4 Unique Influencer Collaboration Marketing Strategies
Unlock the Hottest Ticket for Low-Budget Marketing 🔥
The term on everybody’s lips: influencers! Stay ahead of the curve in this invaluable lesson:
- 4 unique influencer collaboration marketing techniques
- The fool-proof way to spot a winning influencer collaboration
- How to get free traffic from influencers without spending a dollar
Building a Customer Support System That Works
Be Your Customers’ BFF 👯♀️
‘Be mean, keep’em keen’ could not be further from the truth here! A happy customer is a loyal customer and that’s exactly what we want.
This module will cover:
- How to build a customer support system that creates raving fans
- How to manage tricky customers (and win them back again)
Your Ad Results - What do the Numbers Mean?
The key to long-term success is nerdy 🤓
Data, data, data. You’ll have a lot of it, but how to analyze it? For your final lesson, you’ll review real results from the live Honeyluu store created in the earlier lessons. You’ll learn:
- How to unpick and analyze your data like a Mathlete
- Optimizing your Facebook ads for exponential growth
- Retargeting ads, what they are and why you’ll love them!
- Why "lookalike" audiences can sky-rocket your business (and how to do it)
- PLUS: a live look at our very own post-launch ad results and Shopify Dashboard
Learn your Way to Success
So there you have it, the perfect tool kit to help you get on track with sales and conversions for your store. We cannot stress enough how important it is to have a solid marketing strategy backing up all that work you’ve put into building your store.
So what are you waiting for? Sign up for our Shopify Dropshipping course today and get the ball rolling!
And if you have any questions or concerns, our amazing customer service team is available to chat 24/7.
