Trending Underwear and Lingerie for Dropshipping
Lingerie is never going out of fashion. With new trends and designs arriving every season and the emerging body positive movement, there has never been a better time to start dropshipping lingerie.
Access (for FREE!) a custom list of more than 250 of the hottest products to sell in 2024:
Trending Underwear and Lingerie for Dropshipping
Lingerie is never going out of fashion. With new trends and designs arriving every season and the emerging body positive movement, there has never been a better time to start dropshipping lingerie.
Access (for FREE!) a custom list of more than 250 of the hottest products to sell in 2024:
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15 of the Best Underwear and Lingerie Products to Dropship in 2024
Purchase Price
$3.43
1. Plus Size Bras
Plus size bras are hard to find in mainstream stores such as Victoria's Secret, however they are a need for many women. This item would be advertised well with a body positive campaign, and video demonstration showing women of various large bra sizes feeling confident in the garment. This item would also do well with a loyalty program to keep the same customers coming back.
Target Demographic: All
Target Gender: Female
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Recommended Suppliers
Recommended Suppliers- Ships Worldwide: Yes
- Minimum Quantity: 1
- Dropshipping: Yes
- Product Category: Bras
- Ships Worldwide: Yes
- Minimum Quantity: 1
- Dropshipping: Yes
- Product Category: Panties
- Ships Worldwide: Yes
- Minimum Quantity: 1
- Dropshipping: Yes
- Product Category: Bathrobe
Purchase Price
$3.70
2. Booty Lifting Shapewear
Having a round and lifted booty is the hottest trend right now! Women like Kim Kardashian, Cardi B, Megan Thee Stallion, and more big time celebrities have made having a big booty something to aspire towards. This item would be best marketed through photo and video ads demonstrating the before and after of wearing their product. It would be beneficial to run a Facebook targeted interest ad towards these celebrities, as well as women interested in fitness (as glutes are also a huge trend in fitness at the moment).
Target Demographic: Gen Y (23-38)
Target Gender: Female
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Recommended Suppliers
- Ships Worldwide: Yes
- Minimum Quantity: 1
- Dropshipping: Yes
- Product Category: Fitness Shaper
- Ships Worldwide: Yes
- Minimum Quantity: 1
- Dropshipping: Yes
- Product Category: Sexy Lingerie
- Ships Worldwide: Yes
- Minimum Quantity: 1
- Dropshipping: Yes
- Product Category: Underwear & Panties
Purchase Price
$2.54
3. Sticky Bras
Sticky bras are super useful for many styles of clothing where you don't want bra straps showing, and they are somewhat of a difficult product to find in stores. They can be used by women of any age, but typically appeal more to youger and middle aged women due to the lack of back support. The ease of use of the product should be highlighted in the ad, and it should be shown how it looks under an outfit.
Target Demographic: Gen Y (23-38) + Gen X (39-54)
Target Gender: Female
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Recommended Suppliers
- Ships Worldwide: Yes
- Minimum Quantity: 1
- Dropshipping: Yes
- Product Category: Bras
- Ships Worldwide: Yes
- Minimum Quantity: 1
- Dropshipping: Yes
- Product Category: Panties
- Ships Worldwide: Yes
- Minimum Quantity: 1
- Dropshipping: Yes
- Product Category: Shapers
Purchase Price
$3.99
4. Tummy Control Shapewear
Women are intensely critical of their tummies, and will try almost anything to flatten, smoothen, and reduce their waistline. Tummy control shapewear is extremely popular, and can be advertised through before and after photos and also videos showing the product in action. This is also a good product to be advertised by influencers on Instagram.
Target Demographic: Gen Y (23-38) - Baby Boomers (55-73)
Target Gender: Female
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Recommended Suppliers
- Ships Worldwide: Yes
- Minimum Quantity: 1
- Dropshipping: Yes
- Product Category: Shapewear
- Ships Worldwide: Yes
- Minimum Quantity: 1
- Dropshipping: Yes
- Product Category: Underwear
- Ships Worldwide: Yes
- Minimum Quantity: 1
- Dropshipping: Yes
- Product Category: Fitness Leggings
Purchase Price
$4.21
5. Multi Piece Lingerie Sets
Lingerie sets are appealing beacause they can be very pretty and are a crossover into fashion. They would be well advertised being worn on models and advertised as flash sales, causing people to make an impulse purchase - because as a product, they have no functional use. It can also be advertised through Instagram influencers.
Target Demographic: Gen Y (23-38)
Target Gender: Female
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Recommended Suppliers
- Ships Worldwide: Yes
- Minimum Quantity: 1
- Dropshipping: Yes
- Product Category: Panties
- Ships Worldwide: Yes
- Minimum Quantity: 1
- Dropshipping: Yes
- Product Category: Lingerie
- Ships Worldwide: Yes
- Minimum Quantity: 1
- Dropshipping: Yes
- Product Category: Bra
Purchase Price
$2.21
6. Lace Bralettes
Bralettes, particularly lace bralettes, are currently extremely popular amongst younger women. They are popular because they tend to be more comfortable than regular bras, as they are softer and do not have underwire, and also have an element of style with the lace. They should be advertised as an everyday staple that every girl should have.
Target Demographic: Gen Z (18-22) + Gen Y (23-38)
Target Gender: Female
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Recommended Suppliers
- Ships Worldwide: Yes
- Minimum Quantity: 1
- Dropshipping: Yes
- Product Category: Bra
- Ships Worldwide: Yes
- Minimum Quantity: 1
- Dropshipping: Yes
- Product Category: Underwear
- Ships Worldwide: Yes
- Minimum Quantity: 1
- Dropshipping: Yes
- Product Category: Shapers
Purchase Price
$2.62
7. Front closure bras
Front closure bras are gaining popularity as an alternative to the clasic back closure bras as they create more cleavage and are easier to clasp. This item should be advertised by highlighting the technical elements of the item, such as more lift and support through the front, ease of clasp closure, etc. And also mention how back clasp bras are a thing of the past.
Target Demographic: All
Target Gender: Female
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Recommended Suppliers
- Ships Worldwide: Yes
- Minimum Quantity: 1
- Dropshipping: Yes
- Product Category: Bra
- Ships Worldwide: Yes
- Minimum Quantity: 1
- Dropshipping: Yes
- Product Category: Shaper
- Ships Worldwide: Yes
- Minimum Quantity: 1
- Dropshipping: Yes
- Product Category: Panty
Purchase Price
$3.46
8. Silk Robes
Silk robes are timeless and can easily be worn my any woman, and are a closet staple for some. They are most popular amongst younger and middle aged women, and can be advertised with Facebook ads to women who are also interested in Victoria's Secret and LaSenza, amongst other lingerie specific brands.
Target Demographic: Gen Y (23-38) + Gen X (39-54)
Target Gender: Female
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Recommended Suppliers
- Ships Worldwide: Yes
- Minimum Quantity: 1
- Dropshipping: Yes
- Product Category: Robe
- Ships Worldwide: Yes
- Minimum Quantity: 1
- Dropshipping: Yes
- Product Category: Coat
- Ships Worldwide: Yes
- Minimum Quantity: 1
- Dropshipping: Yes
- Product Category: Women's Clothing
Purchase Price
$3.30
9. Holiday Themed Lingerie
Holiday themed lingerie are a good item to add to your store to boost sales during holidays. From Christmas to Halloween to Easter, there are many opportunities for holiday lingerie to sell to an existing crowd who likes to purchase lingerie. You could market this product to existing audiences though Facebook campaigns with a duplicate audience that has worked in the past, and also through email campaign marketing to your existing email list.
Target Demographic: Gen Y (23-38) + Gen X (39-54)
Target Gender: Female
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Recommended Suppliers
- Ships Worldwide: Yes
- Minimum Quantity: 1
- Dropshipping: Yes
- Product Category: Wome's Clothes
- Ships Worldwide: Yes
- Minimum Quantity: 1
- Dropshipping: Yes
- Product Category: Swimsuit
- Ships Worldwide: Yes
- Minimum Quantity: 1
- Dropshipping: Yes
- Product Category: Leggings
Purchase Price
$4.03
10. Silk Slips
Silk slips are another timeless item that both solves a problem, as well as has a trend/fashion element. Silk slips are often worn to smooth out one's figure when wearing a dress, and can come in many colors and lengths. It's a good item to sell because people get different slips depending on what dress they are wearing. So you have the opportunity to sell a short slip, medium slip, and long slip to the same person during the same site visit. Advertise this item with Facebook photo ads to women who are also interested in Victoria's Secret and LaSenza, amongst other lingerie specific brands. You could highlight the comfort of the item as well as the smoothing properties it serves.
Target Demographic: All
Target Gender: Female
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Recommended Suppliers
- Ships Worldwide: Yes
- Minimum Quantity: 1
- Dropshipping: Yes
- Product Category: Dresses
- Ships Worldwide: Yes
- Minimum Quantity: 1
- Dropshipping: Yes
- Product Category: Underwear
- Ships Worldwide: Yes
- Minimum Quantity: 1
- Dropshipping: Yes
- Product Category: Panties
Purchase Price
$1.89
11. Maternity Underwear
Women who are expecting often choose to wear specialized maternity underwear because it is a more comfortable fit for their changing bodies. A lot of these underwears go over the belly and also have cute designs on the front. This item would be best marketed through photo ads on Facebook, targeting women of childbearing age who are also interested in other baby brands and stores. Can also target women who are newly married.
Target Demographic: Gen Y (23-38)
Target Gender: Female
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Recommended Suppliers
- Ships Worldwide: Yes
- Minimum Quantity: 1
- Dropshipping: Yes
- Product Category: Underwear
- Ships Worldwide: Yes
- Minimum Quantity: 1
- Dropshipping: Yes
- Product Category: Maternity Clothing
- Ships Worldwide: Yes
- Minimum Quantity: 1
- Dropshipping: Yes
- Product Category: Dresses
Purchase Price
$1.20
12. Seamless Underwear
Seamless underwear are a great solution to panty lines under tight clothing. The best way to advertise this is through Facebook and Instagram photo and video ads that highlight the technical specifications of the product, what material it's made of, the technicalities of the design, and also examples of wearing seamless underwear under clothes vs underwear with seams.
Target Demographic: Gen Z (18-22) + Gen Y (23-38)
Target Gender: Female
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Recommended Suppliers
- Ships Worldwide: Yes
- Minimum Quantity: 1
- Dropshipping: Yes
- Product Category: Bras
- Ships Worldwide: Yes
- Minimum Quantity: 1
- Dropshipping: Yes
- Product Category: Panties
- Ships Worldwide: Yes
- Minimum Quantity: 1
- Dropshipping: Yes
- Product Category: Shapers
Purchase Price
$0.70
13. Nipple Covers/Pasties
Nipple pasties are often difficult to find at brick and mortar stores, and when they can be found, they tend to be quite expensive for the value that they are. This item can be marketed through Facebook ads and Google ads towards everyone ages 18-40, then specifying audiences from those who showed interest from there. This item can actually be used by men too, instead of wearing an undershirt under a button down shirt. Examples of someone wearing the same shirt with and without the pasties should be used for the ad.
Target Demographic: Gen Z (18-22) + Gen Y (23-38)
Target Gender: Either
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Recommended Suppliers
- Ships Worldwide: Yes
- Minimum Quantity: 1
- Dropshipping: Yes
- Product Category: Nipple Cover
- Ships Worldwide: Yes
- Minimum Quantity: 1
- Dropshipping: Yes
- Product Category: Panties
- Ships Worldwide: Yes
- Minimum Quantity: 1
- Dropshipping: Yes
- Product Category: Bras
Purchase Price
$3.69
14. Push Up Bras
Push up bras are a classic item that has proven to sell in many brick and mortar stores worldwide. The trick to selling this item is to demonstrate the before and after benefit clearly, and to outline a 'new' technology that this bra uses to create a lifted look. This item would be well marketed through Facebook and Instagram photo ads, as well as through Instagram influencers who can demonstrate how a real person uses this product and gets results. The benefit of using influencers is that you also then get more product content through the photos that they post.
Target Demographic: Gen Z (18-22) + Gen Y (23-38)
Target Gender: Female
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Recommended Suppliers
- Ships Worldwide: Yes
- Minimum Quantity: 1
- Dropshipping: Yes
- Product Category: Bra
- Ships Worldwide: Yes
- Minimum Quantity: 1
- Dropshipping: Yes
- Product Category: Panties
- Ships Worldwide: Yes
- Minimum Quantity: 1
- Dropshipping: Yes
- Product Category: Bralette
Purchase Price
$4.17
15. Loungewear Underwear Sets
Calvin Klein made loungewear sets popular, and they are still popular to this day! Cotton loungewear sets are associated with casual chic lifestyle, and the advertising should be done using high quality model shots and demonstrating the beauty of casual lounge fashion. This item would be best marketed through creating a unique loungewear underwear brand and marketing through a mix of instagram influencers, paid ads using recognizable models, and even in person billboard ads in high traffic cities like LA, NYC, Paris, London, and more.
Target Demographic: Gen Z (18-22) + Gen Y (23-38)
Target Gender: Female
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Recommended Suppliers
- Ships Worldwide: Yes
- Minimum Quantity: 1
- Dropshipping: Yes
- Product Category: Bra
- Ships Worldwide: Yes
- Minimum Quantity: 1
- Dropshipping: Yes
- Product Category: Panties
- Ships Worldwide: Yes
- Minimum Quantity: 1
- Dropshipping: Yes
- Product Category: Shapers
Why dropship lingerie?
The global lingerie industry is expected to surpass $55 billion by 2024 and its market share in the United States has been steadily increasing. Lingerie has become more of a fashion statement and a sign of female empowerment in recent years. It’s also become a leading part of sports fashion and the #fitspo movement happening on social media. There is a wide range of lingerie available, including bras, negligees, slips, chemise, panties, and more. All of these come in an assortment of different styles and materials, meaning there are almost endless variations and opportunities for you to enter the market.
How to dropship underwear & lingerie products?
The most important thing to consider is what type of lingerie you want to sell. It’s a good idea to have a specific niche for your online store, whether that’s sexy underwear, sportswear, plus-size, silk, lace, strapless, or nude-colored garments. The options are limitless. There are always new lingerie items coming onto the market, so you may be able to ride the wave of a new trend. Once you know what niche you want to focus on, follow these three steps to get your dropshipping journey underway:
- Use SaleHoo Labs to find the best lingerie products to dropship
- Browse the SaleHoo Directory to find trusted lingerie dropshippers
- Start selling lingerie products on your chosen online marketplace
It’s that easy to get started!
Best lingerie to dropship
SaleHoo’s powerful market research tool will help you to find profitable lingerie with high sell-rates and low competition. Remember that one of the keys to dropshipping success is choosing products that will be easy, affordable and safe to ship internationally.
Top-selling lingerie niches include:
Bralettes
Bralettes made waves when Victoria’s Secret declared that “No padding is sexy now”. Bralettes are wireless bras with no or minimal padding. They’re designed for comfort and to celebrate a woman’s natural shape. They are stylish and very much on trend, which you will quickly see by searching for ‘bralette’ on Instagram.
Sports bras
The rise of “strong is the new sexy” has seen sports bras become one of the most important fashion accessories for modern women. Athletes, fitness models, and everyday women who enjoy exercise rely on sports bras for support and comfort during training sessions. There are many different styles of sports bras to choose from and while the market is quite saturated, you may be able to zero-in on the next emerging trend.
Nude-color underwear
Nude tones have become increasingly popular in recent years. These are designed to be inconspicuous when worn under other clothing. A British study found that 72 percent of women choose nude or flesh-toned underwear instead of black, white, and fancy colors or prints when they go shopping, which suggests that the market for this style of lingerie is significant.
How does Dropship Automation by SaleHoo work?
Four simple steps to get products to your Shopify lingerie store and start selling.
Step 1
Get Dropship by SaleHoo
Sign up to Dropship by SaleHoo to get access to the dropship tool.
Step 2
Connect your Shopify Store
Allow SaleHoo to access your Shopify store with one click, to import products.
Step 3
Select products to sell
Choose from a huge range of pre-vetted, quality products on SaleHoo.
Step 4
Click Import to Shopify
Import the products you want to sell to your Shopify store in seconds and start selling.
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