Where to Sell Online

There's no shortage of marketplaces and selling strategies for online businesses. But what do each of them offer? These resources will help you the best fit for YOU.

Learn How to Sell on Amazon

Amazon, the behemoth of eCommerce! Learn how to become a seller here and take advantage of the platform's continued upward trajectory.
How Amazon Arbitrage Can Make You High Profits (Step by Step Guide)
How does Amazon arbitrage work, and is it still a profitable business model? Quick Answer: Amazon arbitrage is an ecommerce strategy that involves buying products from a retail store or online marketplace at a lower price and reselling them on Amazon for a higher price. Retail arbitrage can be profitable with the right product selection and sourcing. Post Contents: [ show hide ] Introduction How much do you need to begin Amazon retail arbitrage? How Amazon arbitrage actually works - step-by-step Amazon arbitrage step-by-step guide Research profitable products Set up a seller account Find suppliers Calculate profitability List products on Amazon Choose fulfillment method Monitor and manage inventory Optimize pricing Provide excellent customer service Scale your business How profitable is Amazon arbitrage? Amazon re
By SaleHoo Group • 17 min. read
How to Quickly Get Reviews on Amazon Legally (9 Proven Ways)
You can encourage organic reviews through post-purchase emails, packaging inserts, Amazon’s “Request a Review” button, or participating in Amazon’s Vine Program.
By SaleHoo Group • 15 min. read
Mastering Amazon PPC in 2025 (Updated Step-by-Step Guide)
Amazon PPC is an advertising platform that helps sellers promote their products on the Amazon marketplace. When a shopper searches for a product using a relevant keyword, the sellers with the highest bids win the auction, and their product ads get listed in the sponsored placements. Advertisers only pay the bid price if their ad gets clicked.
By SaleHoo Group • 18 min. read

Learn How to Sell on eBay

The original dropshipping portal, eBay has been opening doors for thrifty entrepreneurs for years. Learn how to use it to your best advantage.
A Comprehensive Comparison: Amazon vs. eBay – Which Platform is Right for Your Online Business?
Many sellers make the mistake of putting Amazon and eBay in the same e-commerce basket. They fail to realize that the differences between Amazon and eBay are profound. Let's use an analogy to illustrate my point: Imagine that you are a mechanic for a moment. Now someone with no experience with cars walks in and tells you that repairing a custom hotrod is the same as fixing a pickup truck! You would inform them that yes, the concept is the same, but you go about it in very different ways. This is the correct way to understand the differences between Amazon and eBay. Unfortunately, these differences are often hard for novice sellers to recognize. A good understanding of these differences enables a seller to potentially earn a good profit on both sites. But a lack of knowledge can quickly cause a seller to lose a lot of money fast.
By Simon Slade • 9 min. read
Is the eBay Partner Network Worth Your Time in 2025? A Comprehensive Analysis
Any online seller worth their salt is always looking for ways to maximize their income. This includes adding passive streams of revenue, and one of the most popular passive streams available is affiliate marketing. Affiliate marketing is basically the process of selling products for someone else, but without all the legwork. In many cases you can get paid for someone else's sale just by funneling buyers through to their site. The eBay Affiliate Program has traditionally been one of the most popular options for prospect affiliate marketers. It makes a lot of sense at first glance. If you're selling on eBay anyway, and you sell to visitors funneled from your own website, you can get paid twice. Of course, you can also get paid for money spent on other sellers' products. It sounds like a win-win. So why has there been so much derision, criticism, and all around scoffing mockery as to the efficacy of the eBay affiliate program? Is it really worth your time? Today's the day you find out, as we go through the data together.
By Simon Slade • 10 min. read
How to Calculate eBay Selling Fees in 2025: A Step-By-Step Guide
Selling on eBay is quite lucrative, but you need to know the ins and outs of making the most of the platform. Calculating selling fees can be a tall order because several add-ons will affect your profit if you are not savvy about it. eBay imposes insertion fees and final value fees on all items. There are shipping costs and international fees to consider. If you are a big business with many products for sale, you need to have an eBay store, which can only be done by subscription.
By SaleHoo Group • 12 min. read

Learn How to Sell on Shopify

Shopify is the fastest-growing store builder on the web, with constantly improving features. Find out how to best use it to grow your business.
Shopify vs. WooCommerce: Which is Better?
WooCommerce and Shopify are two of the top ecommerce platforms for running an online business. Combined, they account for half of the ecommerce platform pie in terms of usage. What makes them popular and how do they stack up against each other? If I’m a new dropshipper, for example, which platform will be the best for me? Decisions, decisions, decisions. To help you understand how each product works, we’ve created this comparative guide with a focus on WooCommerce and Shopify’s pricing structures. Main Difference Between Shopify and WooCommerce Here’s the thing, these two are completely different beasts in terms of execution. From how each one integrates into your business as a platform to how each product is priced, b
By Jason Acidre • 6 min. read
eCommerce Breakdown: BigCommerce vs. Shopify
Selling online is truly the wave of the retail future. Savvy retailers and newbies alike are well aware that this wave is just starting to crest. That's why there's such intense competition to be the best online store builder around. Today, we take a deep dive to see which eCommerce platformis right for you: BigCommerce or Shopify? Which one will prevail in the long run? That's a good question, which we'll attempt to answer in this article.
By Rhea Bontol • 8 min. read
Side by Side Comparison of 10 AliExpress Reviews Importers for Shopify
Adding reviews to your product pages will boost sales. Everyone knows that. But how do you get reviews when you haven’t made any sales yet? By using an AliExpress review importer. These tools can help you quickly import product reviews to your Shopify store. It’s an efficient and effective way to use customer feedback to increase conversions.
By Rhea Bontol • 15 min. read

Selling on Online Marketplaces

Marketplaces. An ideal stepping stone for budding eCommerce businesses. Where to sell and what to consider? Learn all about it here.
How to Calculate eBay Selling Fees in 2025: A Step-By-Step Guide
Selling on eBay is quite lucrative, but you need to know the ins and outs of making the most of the platform. Calculating selling fees can be a tall order because several add-ons will affect your profit if you are not savvy about it. eBay imposes insertion fees and final value fees on all items. There are shipping costs and international fees to consider. If you are a big business with many products for sale, you need to have an eBay store, which can only be done by subscription.
By SaleHoo Group • 12 min. read
The Complete Guide to High-Profit Selling on eBay in 2025
How to sell on eBay? Setting up an eBay account is easy. But actually generating sales can be more challenging. The most important aspect is knowing what to sell. You need to research what products are in demand and understand the price point for similar items. With a great product, the next step is to craft compelling listings with high-quality images and accurate descriptions. Focus on delivering excellent customer service to build up positive feedback. This will increase your visibility in search results and help you convert more shoppers. Introduction Are you thinking of selling on eBay? That’s a smart choice. eBay is one of the most popular eCommerce platforms where millions of people shop every day. Imagine the huge audience of potential customers you could tap into! But here’s the thing: Succeeding on eBay isn’t as simple as snapping a pic, lis
By SaleHoo Group • 16 min. read
Etsy SEO Bible: How to Rank High & Quickly Increase Sales
Getting noticed on Etsy requires a strategic approach to SEO. You need to target relevant keywords, optimize your listings, and create an appealing storefront. Etsy uses customer reviews as part of its ranking algorithm, so selling high-quality products and offering exceptional customer service is also key. We tackle what else you need to do to get your products ranking higher on Etsy in today’s eCommerce environment. Post Contents: [ show hide ] Keyword research for Etsy SEO Optimizing product titles and descriptions Utilizing Tags and Attributes Build backlinks to your Etsy shop Enhancing product images for SEO Store and shop sections optimization Leveraging customer reviews for SEO Utilizing promoted listings to boost SEO performance Monitoring and adjusting Etsy SEO
By SaleHoo Group • 22 min. read

Selling on eCommerce Platforms

You want to build your own online store, but there are so many options! Find out the ins and outs of different platforms here.
Unlocking the Full Potential of Your Online Store: A Guide to eCommerce Optimization
So, you’ve launched an online business venture, huh? That’s great.  Whether it’s dropshipping, Amazon Affiliate marketing, info products, Software as a Service (SaaS), or whichever eCommerce venture you’ve embarked on, online is where the riches are these days. While your enterprise might be profitable, I’ve got some good news for you. You can still grow even more. How? Through smart eCommerce optimization. By fine-tuning what you are already doing, you can close more sales and maximize profits. In this guide, I will give you 12 proven eCommerce optimization tips to boost your online business. But before we get into the nitty-gritty, let’s discuss your store’s vital but unseen foundation—the store architecture. eCommerce Architecture: Your Online Store’s Foundation How you set up your store determines wh
By Neal Taparia • 7 min. read
The Ultimate Guide to Prebuilt Shopify Stores: Unlocking Success with Turnkey, Custom, and Established eCommerce Solutions
In the fast-paced world of eCommerce, the allure of prebuilt Shopify stores continues to captivate both novice and experienced entrepreneurs.
By SaleHoo Group • 5 min. read
Amazon vs. AliExpress: The Ultimate eCommerce Showdown
Amazon and Aliexpress are among the world's leading online shopping retail companies. They are both market leaders and innovators that have a massive influence over the global eCommerce landscape. And while we often hear Amazon and Aliexpress mentioned in the same breath, how much do you actually know about each of these companies? If you’re going to be using either of these platforms to source and sell products of your own, it helps to know who you’re working with. That’s why I decided to delve into these online retail giants and see how they stack up against each other. The Global Ranking   Amazon Amazon was founded by Jeff Bezos in 1994 as an online bookstore. Its first IPO was held in 199
By Rilind Elezaj • 6 min. read
In-depth Courses

Fast-track your success with in-depth eCommerce training from the pros

Learn how to successfully build, launch, and grow your online store with courses taught by world-renowned eCommerce professionals. Exclusive to SaleHoo.
Dropshipping on Shopify

The ultimate guide to building a successful dropshipping store using Shopify. You’ll learn how to choose the right product & supplier, build your store & drive traffic & sales.

Amazon Product Launch

A step-by-step, in-depth guide to launching your first product on Amazon (or any marketplace!) and building a full-time income online in just six days.

Contributing authors