How to Make a Website
Building your own website and store is both exciting and daunting! There are lots of things to consider and the answers aren't always obvious. Learn all the must-know nitty gritty in this section.
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12 Essential Elements Your eCommerce Site Needs to Boost Sales in 2024 (with Examples for each!)
If you’re running an eCommerce website, your main goal is to make sales—but is your site designed to sell? A lot of online storefronts fail to consider what the site looks and feels like from the customer’s point of view, ultimately costing them sales.
These 10 elements can help you create a more customer-centric experience and convert more visitors from browsers to buyers.
1. Clear, Recognizable Logo
Amazon has its trademark smile. For eBay, it’s a simple company name in Google-esque colors. And everyone recognizes Walmart’s stylized spark (though unless you’ve visited the corporate website, you may not know it’s supposed to be a spark).
A clean, instantly recognizable logo goes a long way toward branding your eCommerce business. Logos are also a shorthand element for trust—generally, consumers associate logos with longevity.
Building Your Online Store: A Step-by-Step Guide to Launching Your eCommerce Empire!
A step by step guide to successfully starting an online store on Shopify, WooCommerce and more...
Unlocking the Power of UX: Top UX Patterns to Keep Visitors Engaged and Drive More Sales!
The average browser doesn't really know (or care) about the design work that goes into every website that they visit. They're only aware that they like one site, hate another, and are so-so about others. They generally don't know or understand why. In most cases the response is subliminal, which is exactly what you're aiming for. Good UX is invisible.
We've mentioned in a previous article that one of the top reasons visitors abandon their shopping carts is because of bad UX. It may be a perfectly functional website with all the elements necessary for a customer to find, select, and buy items, but if it doesn't provide an enjoyable experience then you're unlikely to attract many repeat customers.
Perhaps it was a hard time finding a particular button. It could be the load times were too long, or maybe they just got tired of scrolling. Nearly anything can end up causing a bad impression. In such cases, it behooves you to understand how properly designed UX patterns work.
Unlocking the Full Potential of Your Online Store: A Guide to eCommerce Optimization
So, you’ve launched an online business venture, huh?
That’s great.
Whether it’s dropshipping, Amazon Affiliate marketing, info products, Software as a Service (SaaS), or whichever eCommerce venture you’ve embarked on, online is where the riches are these days.
While your enterprise might be profitable, I’ve got some good news for you. You can still grow even more.
How?
Through smart eCommerce optimization. By fine-tuning what you are already doing, you can close more sales and maximize profits.
In this guide, I will give you 12 proven eCommerce optimization tips to boost your online business. But before we get into the nitty-gritty, let’s discuss your store’s vital but unseen foundation—the store architecture.
eCommerce Architecture: Your Online Store’s Foundation
How you set up your store determines wh
9 Trust Badges Used by 7-Figure eCommerce Stores (Instant Conversion Boost)
Launched a store but conversions are slow?
Looking for that special sauce for boosting sales?
If you’ve been trying in vain to find a reliable way to improve bounce rates, gain customer trust, and skyrocket conversions, look no further. This article will tell you how to do it.
Whether you’re a dropshipper or wholesale retailer, eCommerce trust badges are an awesome, yet often overlooked way to give your store that extra lift it needs to really get the profits rolling. Plus, they can give your brand that all-important good reputation on the web.
Online stores have been cropping up left right and center, especially since the pandemic, and there is a veritable ocean of places customers can choose to buy from online. Unfortunately, for all its ease and conve
10 Best Shopify Alternatives (Free & Paid) to Consider in 2024
Some of the best Shopify alternatives are BigCommerce, Shift4Shop, WooCommerce, Wix, Magento, Squarespace, PinnacleCart, Ecwid, Prestashop, and Sellfy.
9 Best Free eCommerce Platforms (Reviewed & Compared)
When it comes to building an online store without breaking the bank, free eCommerce platforms are the ideal solution. The best free eCommerce platform for you depends on your specific business needs.
How Much Does an eCommerce Website Actually Cost in 2024? (Full Breakdown)
The exact amount varies depending on the nature and scale of your business. At a minimum, you can start your own eCommerce website for less than $100 or hire a professional agency for around $10,000.
How to Write Product Descriptions + Examples & Best AI Tools
How do you write product descriptions?
Quick Answer: Keep product descriptions brief and emphasize features that demonstrate how the consumer will benefit from the item.
Would you buy a product just by looking at a photo?
Um..no!
You need to know all the details about the item before you add it to your shopping cart. You have to know what material it is made of, its dimensions, among other things.
And most importantly, you need to be convinced that the product will add value to your life or solve a problem.
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Shopify vs. WooCommerce: Which is Better?
WooCommerce and Shopify are two of the top ecommerce platforms for running an online business. Combined, they account for half of the ecommerce platform pie in terms of usage.
What makes them popular and how do they stack up against each other? If I’m a new dropshipper, for example, which platform will be the best for me?
Decisions, decisions, decisions. To help you understand how each product works, we’ve created this comparative guide with a focus on WooCommerce and Shopify’s pricing structures.
Main Difference Between Shopify and WooCommerce
Here’s the thing, these two are completely different beasts in terms of execution. From how each one integrates into your business as a platform to how each product is priced, b
15 Ways to Provide Exceptional eCommerce Customer Service
Did you know that it costs more for a brand to acquire a customer than it does to retain one? The secret to keeping a customer is exceptional customer service. That’s because the average consumer, nowadays more than ever, looks for an experience that is hassle-free and convenient.
By providing customers with excellent customer service, you effectively make them brand ambassadors who not only favor your brand over others, but persuade their friends and family to do the same. However, before you start prepping your company for a customer relations upgrade, you must educate yourself on the various practices that you can implement for successful e-commerce customer service. Here are 15 helpful methods that your customer service team can incorporate today.
1. Take Responsibility For Your Brand
How to Build a Website
We’ve had lots of SaleHoo members asking us how to set up their own website recently. An ecommerce website of your own gives you freedom to advertise and link to your listings; control over costs, listing format and duration; and greater flexibility with branding. The best part is that buyers tend to pay more when buying directly from your website just because they are removed from competing offers on eBay!
Sow how can you get your own website up and running? Check out our 5 step guide for the easy way...
5 Steps to Your Own Website
There’s a lot to cover, but this should give you a broad idea of what is involved in setting up a site.
1. Site Design
Are you going to design the site yourself or have someone else do it?
DIY – This gives you greatest control, but you’ll need experience in graphic design to create anything but the most basic of pages. Popular web desig
eCommerce Checklist: 66 Tips for Site Owners
After making the decision to open an eCommerce site, many first-timers find themselves overwhelmed with information. For the most part, it’s better to keep things simple and follow the industry standards in order to keep a professional and affordable website.
This list will provide five pieces of advice to avoid and five additional aspects to follow for a smooth transition into the world of online sales and marketing. Follow these steps to develop and operate a successful eCommerce site.
Don’t Have a Website that Is Too Slow
According to Compuware, every two seconds of loading results in an 8% withdrawal rate among customers.
No one wants to waste time waiting for a site to load. Studies say that if a site that formerly took eight seconds to load drops that time to two seconds, the rate of conversion will actually jump by an average of 74
How to Craft High-Converting eCommerce Landing Pages
All ecommerce sites exist for one reason and one reason only: to make you money. Everything about your website should be designed to get your visitors to the checkout. Sometimes that means building enticing offers and advertisements that funnel traffic toward your offerings. Landing pages are a big part of that process, and you can’t afford to ignore them.
22 Must-Have Landing Pages for Your eCommerce Store
A homepage is the first page a visitor arrives on when they directly put the website URL into the browser’s search bar (as opposed to searching it on Google).
7 Profitable Dropshipping Store Examples (In-Depth Case Studies)
Dropshipping. It’s the word on everybody’s lips when they think of starting their own business.
As the easiest way to start an online store on a tight budget, there’s a huge amount of interest in the topic.
But who’s doing well in the realm and what can we learn from them? It’s surprisingly hard to find any real-life case studies of successful dropshipping examples going into the nitty gritty of processes and numbers involved.
Dropshipper personalities on YouTube and Reddit will commonly tell you that they won’t reveal their store or products, which has led to most other entrepreneurs being annoyingly tight-lipped on any details too.
But numbers don’t lie, and with some nifty research from our team of eCommerce experts, we&r
100+ Free Presentation Tools: Stock Images, Fonts, Cliparts, & Infographic Sites
Free stock photo websites provide the visual content needs of startup entrepreneurs, bloggers, marketers, designers, journalists, and students who barely have the budget for premium photographs.
These image resources are also a good place for photographers and artists to showcase their talent and launch or boost their career.
This comprehensive guide explains image licenses, lists down free stock photo sites, and answers frequently asked questions about copyright.
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19 Conversion Optimization Best Practices for Dropshipping Stores
Conversion rate optimization (CRO) is the process of improving your online store to get more visitors to make a purchase. It involves changing different elements to make the shopping experience smoother and more appealing.
Doba Review - Is Doba worth joining?
Doba has gained some great reviews on the web for providing a sourcing directory specializing in drop shippers. But does the reality live up to the hype?
14 Abandoned Cart Email Best Practices (Checklist)
Did you know that over three-quarters of online shoppers that place items in a shopping cart go on to abandon that cart before making a purchase? An estimated $4 trillion of merchandise was expected to languish unpurchased in abandoned carts in 2017 alone — that’s a lot of money to leave on the table. People abandon carts for a variety of reasons. 64% were scared off by expensive shipping, while close to half had no intention of making a purchase in the first place — they were just browsing or doing research.
Whatever the reason for cart abandonment, it has been shown that retargeting potential customers via triggered email is one of the most effective forms of email marketing. Studies reveal that 48% of abandoned cart emails are opened and one in three openers go on to make a purchase. That’s a compelling success rate, yet many retailers fail to retarget potential cu
How to Take Amazing Product Photos to Boost Conversions
A picture is worth a thousand words. This oldest of adages never rings truer than when applied to online selling. Having high-quality product photos to showcase your inventory online is of paramount importance to your selling success. In fact, attractive imagery is probably the single most basic and essential elements of any online store.
Even if you're drop shipping your products, and can't actually take a photo of the inventory, it's important to try and get a photo from the supplier. Suppliers can sometimes be stubborn on this point. So if they refuse to furnish you with a photo, ask for a sample so that you can take one yourself.
Of course, once you've taken that photo, you may not know how to maximize a product image's selling potential. And that's the topic of today's SaleHoo blog post: how to get great photos of your products.
Usability Testing Guide for eCommerce Websites
Usability refers to how easy and pleasant it is for users to interact with your online store. It's all about creating a seamless shopping experience that guides customers from browsing to buying.
