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The global eCommerce industry continues its upward trajectory, driven by technological advancements, changing consumer behavior, and increasing digital adoption. Forecasts show that global eCommerce sales are expected to reach $6.56 trillion in 2025, marking an 8.4% increase from the previous year. This steady growth highlights the increasing significance of online shopping in the global retail landscape.
This report provides an in-depth look at the numbers behind global eCommerce growth, key market contributors, and the major factors driving this surge.
Key Numbers on Global eCommerce Sales
The global eCommerce market is poised for substantial growth over the next several years:
- 2022: $5.13 trillion (+6.0% annual growth)
- 2023: $5.62 trillion (+9.7% annual growth)
- 2024: $6.09 trillion (+8.4% annual growth)
- 2025: $6.56 trillion (+7.8% annual growth)
- 2028 (forecast): $8.09 trillion (+6.9% annual growth)
From 2022 to 2028, global eCommerce sales are projected to grow by nearly $3 trillion, a 57.7% increase over six years. The compound annual growth rate (CAGR) of 7.6% underscores the robust expansion of online shopping.
Year |
Global eCommerce Sales |
Annual Growth |
|---|---|---|
| 2022 | $5.13 trillion | +6.0% |
| 2023 | $5.62 trillion | +9.7% |
| 2024 | $6.09 trillion | +8.4% |
| 2025 | $6.56 trillion | +7.8% |
| 2026 | $7.06 trillion | +7.5% |
| 2027 | $7.57 trillion | +7.2% |
| 2028 | $8.09 trillion | +6.9% |
eCommerce Sales by Region
China and the United States Lead the Market
As the world's largest exporters, China and the United States dominate global eCommerce:
- Combined sales from these two countries reached $2.32 trillion in 2023.
- China alone accounted for $1.26 trillion, solidifying its position as the world’s largest eCommerce market.
These two nations are home to some of the largest eCommerce companies, including Alibaba, JD.com, and Amazon. Their dominance is fueled by advanced logistics networks, high digital penetration, and innovative business models.
Emerging Markets on the Rise
While China and the U.S. lead, emerging markets like India, Brazil, and Southeast Asia are experiencing rapid eCommerce adoption. Factors like growing middle-class populations, affordable smartphones, and widespread internet access contribute to this trend.
Drivers of eCommerce Growth
Several factors are propelling the expansion of global eCommerce:
COVID-19 Pandemic Acceleration
The pandemic accelerated the shift to online shopping by up to five years. With brick-and-mortar stores closed during lockdowns, consumers turned to digital platforms, creating a lasting habit of online purchasing.
Mobile Commerce (M-commerce)
The increasing use of smartphones has revolutionized how people shop:
- In 2025, mobile commerce sales are projected to hit $2.07 trillion, up from $1.71 trillion in 2024.
- Mobile devices now account for 65% of all eCommerce traffic, showcasing their critical role in online shopping.
Digital Payment Methods
The adoption of secure and convenient payment options like Apple Pay, Google Pay, and Alipay has reduced checkout friction, leading to higher conversion rates.
Expanding Internet Access
As of 2025, more than 5 billion people have internet access. This digital inclusion, particularly in developing economies, has significantly expanded the global online shopping audience.
Consumer Preferences in eCommerce
New vs. Used Products
Recent surveys reveal that:
- 30% of consumers use their mobile devices to purchase new products.
- Only 6% of consumers buy used items online, indicating a stronger preference for new goods.
Top Product Categories
The most popular online shopping categories include:
- Fashion and Apparel: The largest segment, driven by fast fashion and global brands.
- Electronics: Smartphones, laptops, and accessories dominate this sector.
- Home and Lifestyle: Furniture, home décor, and kitchenware continue to grow in popularity.
The Future of Global eCommerce
The future of eCommerce looks bright, with advancements in technology and shifting consumer behaviors paving the way for innovation:
AI and Personalization
Artificial Intelligence (AI) is revolutionizing eCommerce by delivering personalized shopping experiences. From tailored product recommendations to predictive analytics, AI helps businesses engage customers more effectively.
Sustainability
Consumers increasingly demand eco-friendly practices from eCommerce companies. Brands are adopting sustainable packaging and carbon-neutral delivery options to meet this demand.
Social Commerce
Platforms like TikTok, Instagram, and Pinterest are blurring the lines between social media and eCommerce. By enabling in-app purchases, they are reshaping the shopping journey.
Augmented Reality (AR)
AR tools allow customers to visualize products in their environment, enhancing confidence and reducing returns. This technology is particularly effective in categories like furniture and fashion.
Global eCommerce is on a remarkable growth trajectory, expected to surpass $8 trillion by 2028. While established markets like China and the U.S. continue to lead, emerging economies and technological innovations are reshaping the landscape. Businesses that adapt to these changes, leveraging mobile commerce, AI, and sustainability, will be well-positioned to thrive in the future.
By staying informed and agile, companies can capitalize on the immense opportunities presented by the growing global eCommerce market.
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