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The global eCommerce furniture industry has experienced significant growth over the past decade. With furniture consistently ranking among the top online shopping categories, the sector represents a lucrative opportunity for businesses and entrepreneurs alike. Here’s an analysis of the industry’s past performance, future outlook, and key market insights.
Global eCommerce Furniture Industry Revenues (2017–2029)
Year |
Revenue ($B) |
Annual Change (%) |
|---|---|---|
| 2017 | 158.4 | - |
| 2018 | 172.4 | +8.8 |
| 2019 | 186.8 | +8.4 |
| 2020 | 235.7 | +26.2 |
| 2021 | 269.7 | +14.4 |
| 2022 | 258.1 | -4.3 |
| 2023 | 256.4 | -0.7 |
| 2024 | 283.3 | +10.5 |
| 2025 | 318.5 | +12.4 |
| 2026 | 356.3 | +11.9 |
| 2027 | 393.9 | +10.6 |
| 2028 | 418.0 | +6.1 |
| 2029 | 436.0 | +4.3 |
1. Performance Trends: 2017–2025
From 2017 to 2024, the global eCommerce furniture industry grew at an average annual rate of 9%, despite fluctuations caused by the COVID-19 pandemic.
- 2017–2019: The industry saw steady annual growth rates between 8% and 9%.
- 2020–2021: During the pandemic, eCommerce furniture sales surged, with growth rates of 26.2% in 2020 and 14.4% in 2021.
- 2022–2024: Sales experienced slight declines as the market stabilized post-pandemic.
- 2025: Revenue is forecast to rebound with a 10.5% increase, reaching $283.3 billion.
2. Forecast: 2026–2029
Looking ahead, the global eCommerce furniture industry is expected to maintain robust growth, with revenues rising to $436 billion by 2029.
- 2026–2027: Double-digit annual growth rates between 10% and 12% will drive revenues to $393.9 billion by 2027.
- 2028–2029: Growth rates will moderate, with annual increases of 6.1% and 4.3%, reflecting market maturation.
Key Insight: From 2026 to 2029, the industry is projected to grow by $117.5 billion, representing an average annual growth rate of 8.2%.
Biggest Online Furniture Markets in 2025
Country |
Revenue ($B) |
|---|---|
| United States | 125.0 |
| China | 45.1 |
| Germany | 15.5 |
| Japan | 8.8 |
| United Kingdom | 8.6 |
3. Regional Highlights
- United States: Dominates the global market with $125 billion in sales, more than double the revenue of China.
- China: A strong second with $45.1 billion, driven by its massive population and growing eCommerce adoption.
- Europe and Japan: Germany, Japan, and the United Kingdom collectively contribute $32.9 billion, underscoring their importance in the global landscape.
Key Takeaways for Businesses
- Opportunities for Growth: With a steady rise in eCommerce furniture sales, businesses can capitalize on market expansion in emerging economies.
- Market Focus: The United States and China remain the largest opportunities for revenue growth.
- Sustainability Trends: As consumer preferences shift toward eco-friendly options, businesses offering sustainable furniture could capture additional market share.
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