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Does dropshipping still work in 2024?
The short answer is: Yes, dropshipping still works in 2024. Just ask the tens of thousands of people around the world who are operating successful dropshipping businesses today.
While the market has become more saturated over the past decade, dropshipping continues to be a viable business model.
The increase in competition in the market does mean that dropshippers have to be smarter with regard to what they sell and how they promote and market their products and online stores.
If you invest time in market research and choose the right products for dropshipping, there’s no reason why dropshipping won’t work for you in 2024.
20 hot dropshipping product ideas for 2024
If you are still struggling to think of a great dropshipping product idea, here’s a list of 20 dropshipping business ideas for 2024.
All of these ideas have been put to the test in the SaleHoo Market Research Lab and analyzed in Google Trends. We’ve even saved you the trouble of searching for suppliers by providing suppliers for each product in the list.
Smart watches combine functionality and style, offering features like fitness tracking, notifications, and sleek designs. As a dropshipping product, they appeal to tech enthusiasts and fashion-conscious consumers, providing a versatile and in-demand accessory that can be marketed across various demographics.
Wooden watches are a unique and eco-friendly accessory, blending craftsmanship with sustainability. Their aesthetic appeal makes them an excellent dropshipping product, catering to individuals seeking distinctive, nature-inspired fashion items while aligning with the growing trend towards environmentally conscious consumer choices.
Soft, breathable, and versatile, muslin blankets are a popular choice for parents and caregivers. Serving as baby blankets, swaddles, and nursing covers, they make an ideal dropshipping product due to their broad target audience, including new parents and gift shoppers looking for practical and comfortable baby essentials.
Teeth whitening kits offer an affordable and convenient solution for achieving a brighter smile at home. As a dropshipping product, they tap into the beauty and self-care market, providing consumers with a popular and accessible oral care option that aligns with the trend of at-home grooming routines.
Versatile and effective for home workouts, resistance bands cater to fitness enthusiasts and those seeking convenient exercise options. Their compact design and affordability make them a compelling dropshipping product, appealing to a broad audience interested in fitness, from beginners to experienced athletes.
Baby carriers provide parents with a hands-free and intimate way to carry their infants. As a dropshipping product, they target the parenting and baby care niche, offering a practical solution for on-the-go parents seeking comfort and closeness while multitasking.
Compact and efficient, smoothie blenders appeal to health-conscious consumers looking to prepare nutritious drinks quickly. Their versatility and convenience make them a great dropshipping product for those interested in promoting a healthy lifestyle, attracting customers from fitness enthusiasts to busy professionals.
With a growing interest in health and wellness, organic tea caters to consumers seeking natural and premium beverage options. This dropshipping product taps into the demand for sustainable and health-focused products, appealing to tea enthusiasts and those prioritizing organic choices.
Seamless underwear provides comfort and a smooth silhouette, making it a popular choice in the lingerie and apparel market. As a dropshipping product, it appeals to individuals seeking both functionality and fashion, with a focus on seamless designs that offer a comfortable fit and are easily marketable to a wide audience.
Anti-aging creams target the skincare market, providing a solution for those looking to address signs of aging. This dropshipping product is well-suited for the beauty and skincare niche, offering a popular and continually sought-after product that aligns with the self-care trend.
Printed socks offer a fun and expressive accessory, appealing to consumers looking to add personality to their outfits. As a dropshipping product, they cater to the fashion and novelty market, providing a versatile and affordable item that can be marketed to a wide range of demographics.
Waterproof bags combine functionality with durability, making them essential for outdoor enthusiasts and travelers. This dropshipping product targets those seeking reliable and weather-resistant accessories, providing a practical solution for various activities, from camping to beach outings.
Insulated bottles keep beverages at the desired temperature, catering to individuals on the go. As a dropshipping product, they appeal to eco-conscious consumers looking to reduce single-use plastics while offering a stylish and practical solution for daily hydration.
With its unique flavor and health benefits, matcha has gained popularity as a versatile ingredient. This dropshipping product taps into the wellness and culinary markets, attracting consumers interested in a premium and antioxidant-rich tea option for both traditional and creative uses.
Sports bras provide essential support during workouts, making them a staple for fitness enthusiasts. This dropshipping product targets the activewear market, offering a comfortable and functional item that caters to a diverse audience engaged in various physical activities.
Ukuleles are a portable and beginner-friendly musical instrument, appealing to individuals interested in learning to play music. As a dropshipping product, they target the music and hobbyist market, providing an accessible entry point for aspiring musicians and those looking for a fun and social pastime.
Tote bags serve as practical and eco-friendly alternatives to single-use plastic bags, catering to the environmentally conscious consumer. As a dropshipping product, they are versatile and customizable, appealing to a wide audience interested in both fashion and sustainability.
Calligraphy pens offer a creative outlet for individuals interested in artistic expression and writing. This dropshipping product targets the art and stationery market, providing a specialized tool for calligraphy enthusiasts and aspiring artists.
Artificial flowers provide a long-lasting and low-maintenance decorative option, appealing to those who want to add a touch of nature to their spaces. As a dropshipping product, they cater to the home and decor market, offering a timeless and versatile item suitable for various occasions.
Kids' tents offer a whimsical and imaginative play space for children, encouraging creativity and outdoor play. This dropshipping product targets parents and gift shoppers looking for unique and entertaining items for children, providing a practical and versatile play accessory.
What makes a good dropshipping product?
A good dropshipping product must fulfill three important criteria:
- It’s profitable
- It’s in demand
- It is easy to ship (weight and size)
If your product ticks those three boxes, you’re off to a good start. In terms of choosing which product you want to sell, the options are almost endless.
However, the pursuit of the best dropshipping product involves a lot of research. Immerse yourself in the world of eCommerce. Browse online marketplaces like eBay, Amazon, and AliExpress. Become familiar with product trends. Look at how many sellers are active in each niche. Learn about profit margins, seller fees, and shipping costs. It’s all going to help you choose a good dropshipping product.
If you already have ideas for a product to dropship, you can put them to the test with the criteria outlined below.
Retail price
The retail price is how much you can sell your product for. We recommend choosing products that can sell for between $15 and $200. That might sound like a wide gap, but this is considered the “sweet spot” for dropshipping products.
There are several reasons why the best dropshipping product should retail for between $15 and $200:
- Having an ‘affordable’ product means you’re more likely to sell high volumes.
- Selling high volumes gives you more opportunities to get customer feedback, which is important for credibility.
- Selling products for less than $15 makes it harder to make profits and requires you to sell a lot of stock to make your investment worthwhile.
- Products that retail for more than $200 are not considered ‘affordable’ and can be harder to sell at a sustainable rate.
- Selling products for more than $200 means refunds can really sting.
When you can go higher than $200
The only time I would recommend going higher than $150 is if you’re able to sell products with a minimum advertised price (MAP) or minimum retail price (MRP).
An MRP means you can’t price a product below a certain price set by the manufacturer. For example, Apple enforces a very strict MRP on their products. As you may have noticed, no retailer has a better deal on iPhones than any other.
Note: MAP only refers to advertised pricing, meaning paid and organic promotion. Once a customer is in the (virtual) door, you’re able to give them a coupon or sell at a lower price as long as you’re not advertising it. MRP, on the other hand, refers to a strict price you can never go below, even in hidden deals.
MRP products are great for dropshippers because they allow you to avoid competing on price and instead compete on value and added benefit to your customers. However, you should still be cautious about going past this price point if you’re a complete beginner.
Recommended margin
The profit margin for your dropship product should be at least 20-40%.
Ideally, your profit margin will be higher as it’s not uncommon for sellers to mark up their retail price by 100% or more.
If you have a dropship product that retails for $200, you might get away with a profit margin of 30% as you would be left with $60 profit per sale. However, if you were selling a product with a $20 retail tag, you’d want the profit margin to be higher.
Remember that your margin has to take into account shipping costs, packaging, your marketing budget - all of the additional expenses that go into making a sale. So it’s much safer to select a dropship product that you can sell for a high profit margin.
Weight and size
The rule of thumb for the best dropshipping product is that it should be able to fit inside a shoe box. Any larger than that and shipping costs may become prohibitive.
If you intend on using ePacket, a service that allows you to ship from China/Hong Kong to the United States and more than 30 other countries quickly, you will need to be more mindful of weight and size. It’s a popular shipping option for dropshippers.
The weight limit for ePacket is 4.4lbs or 2kg. ePacket also has minimum and maximum size requirements.
When you’re deciding what to dropship, look for products that are small and lightweight so you can be sure you won’t run into any shipping issues.
Few moving parts
A good dropship product has little that can go wrong with it. You want to avoid fiddly, fragile products that could easily break in transit as that will result in a deluge of returns and negative feedback.
Electronics can often fall into this category, especially if you’re sourcing them from a supplier you’re not familiar with.
It’s best to stick with sturdy, reliable products that are able to withstand the international shipping process.
Potential repeat business
This is a criteria that those new to eCommerce and selling online often don’t consider: A great dropship product generates repeat business.
That means a customer who buys your product will potentially buy it again - either when it runs out or needs renewing.
In more recent years, subscription services have become popular, with businesses offering everything from men’s shavers to luxury food items to socks in curated packages that are delivered to customers monthly. This guarantees the seller a predictable monthly income.
If you can convert a customer once, you might be able to secure repeat business by offering a product that is disposable, renewable, or provided as a subscription service.
This is much more efficient than putting a lot of effort into making one sale only to never see or hear from that customer again.
Quality supplier
Choosing the right dropship product is only half the challenge. You also need to find a quality dropshipping supplier.
This is particularly important for dropshipping as you’re potentially relying on the supplier to manufacture the product, have it in stock when an order comes in, and ship it to your customers in a timely manner.
For more information on suppliers, check out our guide: How to Find Great Suppliers for Dropshipping
Low turnover
You ideally want a dropship product that is going to remain in production consistently. This means that your investment in quality photographs and sales copy for your product listings will reap benefits for longer.
Products with high turnover (meaning they are discontinued or changed every year) aren’t a great choice because you’ll have to update your website and product listings more regularly, costing time and money.
How to find the best dropshipping products to sell
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Market Research: Identify trending niches and products using tools like Google Trends, Amazon Best Sellers, and social media platforms to understand consumer demand.
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Competitor Analysis: Analyze competitors within your chosen niche to identify popular products and market gaps, using platforms like Shopify, Amazon, and eBay.
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Keyword Research: Use SEO tools like Google Keyword Planner to discover relevant and high-search-volume keywords related to potential products.
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Evaluate Profit Margins: Consider the product's cost, shipping fees, and potential selling price to ensure a healthy profit margin.
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Check Product Availability: Confirm that your chosen products are readily available from reliable suppliers to avoid issues with stockouts or shipping delays.
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Quality Assurance: Verify product quality by ordering samples from potential suppliers to assess packaging, shipping times, and overall product satisfaction.
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Customer Reviews: Examine customer reviews for your chosen products and suppliers on platforms like AliExpress or Amazon to gauge their reputation and reliability.
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Explore SaleHoo Directory: Utilize SaleHoo Directory to find reputable dropshipping suppliers. Search for your product category and filter results based on supplier ratings, reviews, and product range.
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Check Supplier Reliability: Ensure that selected suppliers on SaleHoo have a track record of reliable shipping, good communication, and quality products.
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Compare Prices and Terms: Compare prices, shipping fees, and terms of service among different suppliers to choose the one that best aligns with your business needs and goals.
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Start Small: Begin with a limited product range and gradually expand based on demand and supplier performance.
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Adapt and Optimize: Stay flexible and adapt your product selection based on market trends, customer feedback, and the performance of your dropshipping suppliers. Regularly reassess and optimize your product offerings.
Common mistakes when choosing a product to dropship
It’s almost inevitable that you’re going to make some mistakes when choosing a product to dropship. That’s ok, mistakes help us to learn and improve in the world of eCommerce.
However, you can learn from other people’s mistakes. Here are a few common mistakes people make when choosing a product to dropship that you can avoid.
Mistake #1: Choosing a branded/designer product
A lot of people assume that selling big name brands can make a lot of money online as they are well known, in-demand, and expensive.
However, the truth is that branded/designer products have very low profit margins, which makes them a bad option for dropshippers.
Unless you have the buying power of a large retail store, then it’s best to stay away from big name brands. Stay with generic products, or consider private labelling.
Mistake #2: Choosing knockoff products
It can be tempting to sell knockoff or imitation products because, unfortunately, there’s a market for them.
However, it’s a bad idea and you should well and truly steer clear of selling counterfeit products. Doing so could land you in serious legal trouble and jeopardise your dropshipping business from the outset.
You should always be wary of suppliers who offer you so-called branded goods at prices that sound too good to be true. Chances are they’re knockoff versions.
Mistake #3: Choosing a competitive product
This is a common mistake made by beginner dropshippers. This is usually how it works: You think you’ve found a great product to sell online. Lots of other people are selling it on Amazon and eBay. It’s on all the top selling and hot product lists. It’s all over social media.
You must be on to a winner, right? Wrong!
It’s a mistake to sell products that are highly competitive. If you have to compete with 20 others who are selling the same product, it means your share of the market is going to be tiny and it may force you into price competition, which you want to avoid at all costs.
Dropshipping idea strategy: How to choose a great product
So you’re serious about finding great dropshipping products that are going to set your eCommerce business up for success? You’ve come to the right place.
Choosing a good dropshipping product is about research, planning, and strategy. Here we will show you how top sellers find hot products to sell online, using tried and true methods that have helped to launch many successful dropshipping businesses over the years.
Prepare to be inspired.
Brainstorm product ideas
This step may seem overly basic, but it’s important. Dropship product ideas start as random thoughts: “I wonder if this would sell online…”
You want to harness those thoughts and write them down. Sometimes these ideas will come from problems in your life that a product might help to solve. Sometimes they come from interactions with others.
The first step to choosing a great dropshipping product is to sit down and brainstorm all of the potential product ideas floating around in your mind. Could it be dropshipping skincare products? Electronics? Pet supplies?
Even if they seem ridiculous at first, write them down. They might develop into viable dropshipping business ideas.
You should also be familiar with what’s selling on popular online marketplaces like Amazon, eBay, Etsy, and AliExpress, as this will give you an idea of what’s trending.
SaleHoo Market Research Lab
Yes, I’m recommending our own service because I genuinely believe it’s one of the most valuable eCommerce market research tools available.
SaleHoo Labs is an all-encompassing product research service. You can browse tens of thousands of products in more than 25 categories and see:
- How much competition there is for each product, based on how many people are selling it on Amazon and eBay.
- The average retail price each product is selling for online.
- The sell-rate of each product.
- A list of trusted suppliers of the product that you can contact immediately.
This gives you an in-depth analysis of a product at a glance. It helps you to validate or eliminate your product ideas using the latest data from the world’s largest online marketplaces.
Having instant access to verified suppliers also saves you the time and stress it takes to find suppliers on your own.
Social shopping websites
Social shopping website are online marketplaces curated by users and tastemakers. They’re useful as the products are chosen by online shoppers, so they can give you an idea of what’s popular and what’s trending before it becomes mainstream.
These websites save you the time it takes to trawl through thousands of products on suppliers’ websites, or on eBay and Amazon and gives you a list of curated items based on your personal interests or what’s trending in the market.
It’s a good idea to follow a few of these websites to stay up with the play as they might help you come up with good dropshipping product ideas.
Here are a few to get you started:
Check successful eCommerce stores for inspiration
When you’re trying to decide what to dropship, it helps to learn from the best in the business. Look at successful eCommerce stores and see what they’re selling.
Take note of how they layout their listings, the product photography and sales copy. It’s all inspiration that can help you come up with product ideas. It also helps you to visualize how your online store might look and feel.
Try and look at online stores for big brands and small dropshipping outlets so you can see the different approaches businesses take.
Here are a few examples of successful eCommerce stores that might help you decide on a dropshipping product:
- https://greatgeorgewatches.com/
- https://www.zgla.com/
- https://littersf.com/
- https://www.mollyjogger.com/
- https://www.toyshades.com/
- https://www.leifshop.com/
- https://wpstandard.com/
- https://getrest.co//
- https://www.harrys.com/en/us
- https://esqido.com/
- https://www.activehound.co.uk/
- https://www.mindzai.com/
Research retail price and competition
SaleHoo Labs, mentioned above, does this for you. However, if you choose to go it alone, you will need to conduct some market research.
By now, you should have a few dropshipping product ideas from brainstorming and checking out social shopping websites and eCommerce stores.
Now you need to take your list of potential dropshipping products and conduct some market research.
The main things you need to know are: How much is the product selling for online, and how much competition is there in the market?
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Researching retail price
The easiest way to do this is by searching for each of your product ideas on eBay and Amazon. Make a note of how much your product and similar products are selling for. Prices might vary a lot. Does the retail price land in the sweet spot of $15 to $200? You won’t know what your potential profit margins are until you start contacting suppliers, but you could get an idea by looking at similar products on websites like Alibaba and AliExpress, as this is where a lot of China-based suppliers list their products.
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Researching competition
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This process involves researching the number of sellers of your product or similar products online. This is important because you don’t want to be selling in a saturated market, especially when you’re starting out. Start by searching for your product on eBay and Amazon and simply scroll through the listings taking note of the different sellers. On Amazon, you can see a list of sellers on the left of the page (see image above). If you’re up against 15 or more well-established sellers, you might want to consider a different product.
TIP: If your market appears to be highly competitive but you think you can differentiate your product that sets it apart from most of the others being sold online, then you may still be able to proceed with that product and carve out a segment of the market with your unique offering.
Select products for trials
This is the exciting part. If you still have a dropshipping product idea that has made it through the above process and seems like a winner, you should do a little dance, high five the person closest to you, and start thinking about the next steps.
Now you want to take your great dropshipping product ideas and look for suppliers who can provide you with samples so that you can test the quality and suitability of the product, as well as the efficiency and reliability of the supplier.
Congratulations, you are now well on the way to launching a dropshipping business. And if you already have a dropshipping business, hopefully this process has helped you to add new products to your online store.
Want to learn more?
Take the next steps in your dropshipping business journey by diving straight into these in-depth guides:
- How to find dropship supplier: https://www.salehoo.com/dropship/finding-suppliers
- How to run your dropshipping business: https://www.salehoo.com/dropship/running-dropshipping-business
- How to scale your dropshipping store for success: https://www.salehoo.com/dropship/boosting-your-dropshipping-success
