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In 2025, fashion and electronics continue to dominate men's online shopping preferences, reflecting broader eCommerce trends and evolving consumer behaviors.
While women often gravitate toward beauty products and clothing, men's online shopping habits reveal their own set of priorities. So, what are men buying online this year?
What Do Men Buy Online Most? Top Three Categories
- Clothing and Shoes Fashion remains the top category for male shoppers, with 43% purchasing clothing and shoes online in 2025. From sneakers to tailored suits, eCommerce stores catering to this demand are thriving.
With the global apparel market projected to exceed $2.1 trillion by 2025, this sector offers immense growth potential. Sellers targeting male audiences can leverage this opportunity by offering diverse styles and seamless shopping experiences. - Electronics hold the second spot, with 41% of men purchasing products like smartphones, gaming consoles, and smart home devices. The consumer electronics market is forecasted to reach $750 billion globally this year, making it a lucrative niche for online sellers.
- Entertainment products, including video games, streaming subscriptions, and collectibles, continue to attract male shoppers, with 38% making purchases in this category. The digitalization of entertainment and the rise of new gaming platforms are driving this trend.
Other Popular Categories
Leisure, Sports, and Hobbies
A notable 32% of men purchase products related to their hobbies, from outdoor gear to sports equipment. This category reflects a growing interest in wellness and active lifestyles.
Grooming and Personal Care
Men’s grooming is no longer a niche, with 27% of male shoppers investing in skincare, beard care, and other beauty products online. Premium men's brands and sustainable packaging are key selling points in this sector.
Groceries
Convenience continues to draw male shoppers to online grocery platforms, with 25% reporting purchases in this category. Subscription-based grocery services and quick delivery options are particularly popular.
Emerging Trends for 2025
- Health and Wellness Products related to health, fitness, and wellness are on the rise, with 24% of male shoppers buying items like supplements and fitness trackers online.
- Automobile Parts Approximately 23% of men are purchasing car accessories and parts online, driven by the convenience of eCommerce platforms and the ability to find niche products.
- Home Improvement DIY projects and home improvement products are popular, with 22% of men shopping for tools, furniture, and decor to upgrade their living spaces.
- Jewelry and Accessories Jewelry and accessories are seeing steady growth, with 17% of men making purchases online. Personalization options and unique designs are attracting this audience.
Key Takeaways for 2025 eCommerce Sellers
- Focus on Top Categories: Fashion, electronics, and entertainment remain dominant, offering reliable avenues for high sales volume.
- Explore Niche Markets: Emerging categories like grooming, health, and auto parts provide opportunities to target specific customer needs.
- Prioritize Experience: Seamless user experiences, mobile-first designs, and tailored recommendations will be essential to capture and retain male shoppers.
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