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eCommerce Market Size by Country in 2025
In 2025, global eCommerce sales soared, driven by strong performances across various countries. While the global market size reached remarkable figures, understanding the largest contributors and the dynamics of their growth is crucial for businesses looking to expand or enter the eCommerce space.
eCommerce Market Size by Country
Country |
eCommerce Sales ($B) |
|---|---|
| China | 1,255.14 |
| United States | 1,065.68 |
| Japan | 151.03 |
| United Kingdom | 118.26 |
| Germany | 89.71 |
| South Korea | 78.04 |
| France | 60.59 |
| Canada | 58.69 |
| India | 50.94 |
| Indonesia | 45.13 |
China: Leading the Global Market ($1.26 Trillion)
China retained its position as the largest eCommerce market in 2025, generating $1.26 trillion in online sales.
Key Factors:
- Dominance of platforms like Alibaba and JD.com.
- A thriving mobile commerce ecosystem powered by Alipay and WeChat Pay.
- Rapid internet penetration and growing digital infrastructure.
Insight: China’s market not only leads in revenue but also sets trends in mobile-first eCommerce innovations.
United States: A Close Second ($1.07 Trillion)
The United States followed with $1.07 trillion, making it one of only two countries to surpass the $1 trillion mark.
Key Factors:
- Home to global eCommerce giants like Amazon and eBay.
- A high percentage of retail sales transitioning online.
- Advanced logistics and delivery networks ensuring consumer satisfaction.
Insight: The US market thrives on innovation and remains a hub for eCommerce technology advancements.
Japan: A Tech-Savvy Market ($151.03 Billion)
Japan ranks third with $151.03 billion in eCommerce revenue in 2025.
Key Factors:
- High consumer trust in online platforms like Rakuten and Amazon Japan.
- Widespread use of high-speed internet and advanced digital payment systems.
- A preference for quality and reliability in online transactions.
Insight: Japan’s mature and tech-driven market highlights its steady growth and consumer confidence.
United Kingdom: Europe’s Leader ($118.26 Billion)
The United Kingdom led Europe’s eCommerce market with $118.26 billion in sales.
Key Factors:
- High internet penetration and an ingrained online shopping culture.
- Integration of online and offline channels by major retailers like Tesco and Argos.
- Efficient logistics networks supporting rapid deliveries.
Insight: The UK’s focus on omnichannel retail strengthens its position in the global market.
Germany: Europe’s eCommerce Powerhouse ($89.71 Billion)
Germany generated $89.71 billion, ranking as Europe’s second-largest market.
Key Factors:
- A large base of 58 million online shoppers.
- Leading platforms like Amazon Germany and Otto Group.
- A strong emphasis on customer-centric eCommerce.
Insight: Germany’s eCommerce landscape highlights its potential for businesses looking to enter Europe.
South Korea: A High-Speed Hub ($78.04 Billion)
South Korea secured sixth place with $78.04 billion in online sales.
Key Factors:
- Renowned for high internet speeds and tech-savvy consumers.
- Major players like Coupang and Gmarket dominating the market.
- A diverse product range catering to a variety of consumer needs.
Insight: South Korea’s innovation-driven market offers exciting opportunities for eCommerce expansion.
France: A Culture of Online Shopping ($60.59 Billion)
France’s eCommerce sector recorded $60.59 billion in sales in 2025.
Key Factors:
- Strong consumer preference for online shopping.
- Reliable platforms like Amazon France and Cdiscount.
- Efficient delivery and logistics systems.
Insight: France’s eCommerce sector benefits from a combination of culture and convenience.
Canada: A Growing Player ($58.69 Billion)
Canada ranked eighth, with $58.69 billion in eCommerce sales.
Key Factors:
- Increasing adoption of mobile shopping.
- Dominance of platforms like Amazon Canada and Walmart Canada.
Insight: Canada’s steady growth makes it a key market in North America.
India: A Market on the Rise ($50.94 Billion)
India’s eCommerce market grew to $50.94 billion, driven by its large population and growing internet accessibility.
Key Factors:
- Affordable smartphones enabling broader eCommerce access.
- Rapid expansion of mobile internet services.
Insight: India’s massive untapped potential positions it as a focal point for future growth.
Indonesia: Emerging with Tech-Savvy Consumers ($45.13 Billion)
Indonesia rounded out the top 10 with $45.13 billion in eCommerce sales.
Key Factors:
- A young, tech-savvy population fueling growth.
- Expanding internet and mobile penetration.
Insight: Indonesia’s dynamic consumer base makes it a hotspot for eCommerce innovation.
Key Takeaways: The Largest eCommerce Markets
- Asia Dominates: Five of the top 10 eCommerce markets are in Asia, emphasizing the region’s growing importance.
- China and the US Lead: Together, they account for the majority of global eCommerce sales.
- Emerging Opportunities: Markets like India and Indonesia highlight the potential for exponential growth.
For businesses looking to enter or expand in the eCommerce sector, understanding these key markets and their dynamics is essential to developing a winning strategy.
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