Looking at the numbers, you are at least getting traffic. How much of that is actually legit traffic and how much is spiders, I don't know. So I think a definite area of improvement to look at is marketing, that seems to be quite a week area at the moment.
Baking isn't a Niche market, it's actually a MASSIVE market and that's a good thing because it presents lots of marketing opportunities. I'm not sure if you bake personally, I have a sense from your website that you might at least have some basic knowledge, but it's not really a passion of yours. If you have any knowledge at all, you should be getting on to all sorts of baking blogs and getting yourself known there.
I think your also missing a trick by not using multi-seller sales platforms like eBay to be doing some funnel marketing for your site and you could also be making much more use of Social Media marketing opportunities as well.
So marketing is an area where you can easily make some massive improvements and improvements that cost you time, but not large lots of cash.
From a design perspective, it's a clean site, quite informative (which is key for me) It has a friendly enough feel about it, but it has a very cold feel about it as well. It's very cookie cutter in style and that makes it feel very sterile to me. I mean there is nothing that really grabs me when I land, nothing at all.
I think you'll find that bakers by nature are very creative people, baking is how they show their creativity. So in understanding your market, you have to understand the people you are selling to and selling to creative people without a creative website isn't the best plan for success i would suggest.
So some design issues that you can maybe consider some solutions for. The most obvious one for me to start with, the scale of your logo at the top of the page.
I see you have a few recipes, that's a good idea, but really needs to be bulked out with recipes. Only having a few listed makes it feel very unfinished and no serious baker is going to be captured by that I think you need to research blogs and list a section to promote those and make sure that you are an active participant on each one that you do promote.
Depending how much time and money you want to dedicate to it, you might even consider staring a small blog yourself or just a small forum to get some interaction going. That gives a reason to get people in and a reason for them to stay for a while.
I would suggest get a membership going, for example. Pay $29.99 and get 5% of all your purchases and go into the monthly draw to win great prizes. Those sorts of things can work well, certainly at least worth a try I would think.
I see you offer worldwide shipping, that's certainly a plus. Shipping times, not great, but of course you are retrained there by what your supplier's are offering.
Your prices seem to be on the extreme side, even those on special are more expensive that I was able to find from other suppliers at their regular price. So that is something I think you need to really look at closely.
In summary, when I look at the site in it's entirety, I see a site that is giving customers lots of reasons not to buy and no reason to actually spend their
Getting the money. So you kind of have the truck in reverse at the moment and you need to change gears and get the thing moving forward.
potential buyers to the site is one thing, but if you're going t go to that trouble, then you have to give customers reasons to buy once you do get them there and eliminate the reasons why they shouldn't buy to be successful.
That is my feedback, I hope that I have at least given you some ideas on how you can improve things :)