Reviews explain alot. I wish I could be excited for such a thing, but then I've always been outside the mainstream.
On my shopping site I don't have anything 'pre-done' formatted into all these boxes or little symbols everywhere /shopping carts. No, I hated all of that & I custom designed my whole page.
It's really more or less a total customization theme of my own making since it, ultimately is extension of personality and so on. I had to be in charge of every aspect of its creation like I was writing a piece of artwork, or something, and its got things scattered all over in the only way that basically can say 'That's me.'
I couldn't deal with the stale concrete themes of the shopping cart world. Its why I just did my own thing and enjoyed that, I like that freedom to sculpt something of my own making time etc. But the reviews for the software show a lot have been pleased with their product. It'll do the job for everyone into that scene, and it does it perfectly well.