I love losing money.
About two out of three of my online ad campaigns lose money -- the third one is where I get it right and make it up.
About one half of all of my stock picks lose money -- the other half make it up.
I've bought merchandise that I literally ended up just giving away as a 'bonus' for new customers, returning customers, excellence in mail delivery, etc. because it sure as hell wasn't selling and I had all the paperweights I could use.
When I was in sales about three out of four of my sales calls were dead ends, and these were 2 hour + presentations -- talk about a loss! But one out of four was all I needed to make a well above average living.
As my father used to tell me when I was cutting my teeth on stock trading, 'Try not to think of it as 'losing money.' Think of it as 'paying tuition.''
If you're losing more than you can afford to, all that means is that you're taking bigger risks than you can afford with your available capital -- this applies whether you're losing $300 on an iPod or $3 million on a real estate deal. Plan better, scale your expenses to your realistic capacities, raise some extra capital through savings or a second job or whatever. Then try again.
Frank