Large companies like Best Buy, Target, Walmart don't take orders from the manufactures. They tell the manufactures how it is going to be to get shelf space in their stores. It is a highly competitive marketplace to get shelf space in these large stores. If walmart wants a certain price, the manufacture will either sell at that price or won't do business. A have a friend who manufactures knockoffs for target in China and sells them in Target Stores. His average order is 8 million units from Target. Even making just 1 cent per item sold to target, he makes 80,000 per order. As you can imagine, he does very well for himself, about 750k a year in commissions. Large store may order some products through distributors, but walmart, target and best buy purchase more product than a distributor would stock and thats why their pricing is so low.