Hi Inon,
I had a quick look at their website and found that they are an online supplier
of brand name products and other quality merchandise but the difference between dealing with them as to dealing with other online suppliers is they offer great discounts off retail prices. What I particularly liked about the site is this:
'We offer a No Questions Asked Money Back Guarantee, 120% Price Smash Policy which ensures you always pay the lowest prices even after your purchase, full warranties and transit insurance, awesome customer service over email or via our telephone hotline, and you can even earn Velocity Points on every item you purchase from us.'
They also got really great feedbacks from other members who were able to use their services before. They should look into marketing their products to a greater audience and ship worldwide though. Hope that didn't sound like a sales pitch! :)
Cheers!