Hello. I've sell products online via my own online. Sales are very small but have more consistent (almost one sale everyday), but this is still far from acceptable, as I am relying on this business to put food on the table. The SEO company, in addition to the work I hired them for, is suggesting display advertising and/or banner advertising. My marketing budget is already rail thing (my whole budget actually lol). Anyone have any experience/success/failure with this type of marketing solution? I sell great stuff and have an amazing site. I just need people there. And I always feel like I am one adjustment away from being successful.
There is no real cut and dry way to answer how effective banner advertising would be for you. That is more a matter of where the banner is placed, how relevant is the site that you are advertising on to your own market segment.
Of course the better matched the target site is for your banner advertising, the more potential value it offers. However, even then you have to consider position, what competition is also advertising there and what sort of click through rates the site is generating for current advertisers ....... and then measure that against cost as to what sort of ultimate potential marketing value it offers.