As I've been saying for several years now, eBay is less and less an auction company than it is a diversified eCommerce services company that runs auctions on the side.
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Now they're focusing more and more on PayPal's non-native customer base, increasing general ecom services etc. It's no wonder eBay treats its sellers so badly; the sellers have mattered less and less to the company's revenue model for years now.
Frank