I have no personal experience in that market, but I can't imagine why there wouldn't be.
How to stand out, well to stand out you first need to know what you are standing out from, so researching other sellers in the field is the best place to start. From there you can develop you (P.O.D) Point Of Difference, and then slant your marketing toward that.
Things you should focus most on, apart from product itself is the product details. Remember, no one can simply try them on, so you have to provide them with as much detail as possible to encourage them to buy.