DWM, my posts are not meant to be discouraging, but to suggest a more realistic direction. Overstock.com launched an auction service during a major defection of PowerSellers from eBay, spent literally tens of millions of dollars promoting it online, in print and on television, and where is that now? Amazon.com didn't promote their auctions as hard as Overstock did, but come on -- it's Amazon. Largest retailer online since 'retailer online' was a word. No competition. And while everyone is still trying to figure out a way to knock eBay off of its perch, eBay itself is looking for ways to decrease its exposure to and dependcy on auction revenue. That's why I say that toe-to-toe with eBay is a fight fit for Don Quixote, not a way to seriously trying to make a living.
eBay restricts a number of products, practices, entire countries and more from using their site. It is in these 'marginalised markets' where the real money is to be made with an online auction platform. I've owned two small niche auction sites that picked up such crumbs from eBay's table; both made money and both were sold for a nice sum. I'm in the process of launching a third one, and anticipate it doing well due to being in a timely market. I can't imagine sinking a cent into trying to replace eBay, because it would be money wasted when so many niche and local sites are doing so well picking up the slack in eBay's coverage.
Not to ramble, but to try to better explain my recommended approach, I wanted to start a company similar to Zipcar.com at one point. I researched and researched and made all kinds of plans to raise the millions I needed to establish such a network, and years went by, and now -- unlike back in 2000 when there was no competition -- not only are there hundreds of such companies in the US alone, but Zipcar is the market dominator and has been slowly but steadily buying up small local competitors as part of its expansion plan. So, if I were to decide to jump back on that idea, what would be the better plan -- try to start from scratch to knock a billion-dollar-a-year market dominator out of its spot, or fund a few small local operations with an eye to get bought out in a few years?
Small is beautiful.
Frank