You need to think about making life easier for yourself and using a company based in your own country or atleast within the EU.
Import and Vat will suck all profit out on branded items, I guarantee it!
Its okay if you are importing from China and making 300% on your investments each time but if not you will struggle with VAT + Import especially if you are starting out. I've been doing this for a few years and avoid importing as much as I can.
It costs me more but saves me a lot of hassle. Avoid as much as you can!