An easy way is to simply build a 'shadow box'. This way the light is evenly distributed throughout the whole area and makes the product stand out. For clothing items, most use a standing shadow box and use a dark shield for light colors and a light (white) shield for dark colors...A shield is simply the covering enclosure..Too, it helps to use a clothing manican to drape the item around. You can pick up clothing manicans fairly cheaply,( the ones that have no arms, legs or heads..