Women's Panties Market Trends, Forecast & Insights [2025]

**Executive Summary: Women's Panties** Women's panties are an essential category in the fashion segment, offering a wide range of styles, materials, and sizes that cater to diverse consumer preferences. With ongoing trends leaning towards comfort and sustainability, sellers can capitalize on an increasing demand for versatile, eco-friendly options that combine style with practicality. Given the consistent necessity for underwear, demand for women's panties remains steady year-round. However, sellers should consider the upcoming Valentine's Day holiday in February, which traditionally sees a spike in sales for intimate apparel. Now is an opportune time for sellers to curate collections and strategize marketing efforts to attract buyers looking for gifts or self-purchases in the lead-up to this romantic occasion. In summary, entering the women's panties market now, with a focus on embracing trends of comfort and sustainability, positions sellers favorably for capturing upcoming seasonal demand.