Toys Market Trends, Forecast & Insights [2025]
Last updated Mar 6, 2025
Toys are a versatile and highly sought-after product category that appeals to a broad range of buyers, especially children and their families. With a typical selling price range of $10 to $28, sellers can cater to various budgets while offering both educational and entertaining options. As the peak demand for toys typically occurs in December, now is an excellent time for sellers to prepare their eCommerce store with a diverse selection of toys to capitalize on the upcoming holiday season.
Seasonal
Peak month: December
Product details
About the product
Toys are a diverse product class that encompasses a wide range of items designed for play and entertainment, appealing to various age groups and interests, from infants to adults. This category includes traditional toys such as dolls and action figures, educational games, building sets, puzzles, and outdoor play items, offering sellers a wealth of opportunities to engage different buyer demographics.
Key details
-
$15
-
$10 - $20
-
High Month December
Low Month February
About the product
Toys are a diverse product class that encompasses a wide range of items designed for play and entertainment, appealing to various age groups and interests, from infants to adults. This category includes traditional toys such as dolls and action figures, educational games, building sets, puzzles, and outdoor play items, offering sellers a wealth of opportunities to engage different buyer demographics.
Key details
-
$15
-
$10 - $20
-
High Month December
Low Month February
Dropship products for Toys
Browse these curated products from SaleHoo Dropship. If you have a SaleHoo Dropship account, simply click the “Add to Import List” button to add them to your import list. Don’t have an account yet? Click here to find out more
Realistic Mini Artificial Goldfish Decorative Toys
USD $0.35
Recordable Sound Module for Plush Toys
USD $0.68
Lovely Creative Plush Doll Toys Cushion
USD $0.89
Recordable Sound Module for Plush Toys
USD $1.76
Realistic Artificial Halloween Decoration Educational Toys
USD $2.09
Interactive Squeaky Dog Egg Toys for Puppies
USD $0.66
Transparent Doll Stand Support for Displaying Toys
USD $1.48
Cute Animal Pattern Stress Relief Squeeze Toys
USD $0.2
Durable Cardboard Cutter for DIY Cat Toys
USD $3.26
Natural Cat Chew Toys Wooden Catnip Sticks
USD $0.39
Kids Wooden Kitchen Playset Cooking Toys Set
USD $13.71
Dinosaur Advent Calendar 2025 with 24 Toys
USD $9.34
Top suppliers for “Toys”
Discover these curated supplier from SaleHoo Directory. If you have a SaleHoo Directory account, simply click the supplier name to get in touch with them. Don’t have an account yet? Click here to find out more
Supplier name
Country
Supplier type
About
Brands
Supplier name
Wholesalers
Specializing in the wholesale toy and novelty goods industry, this supplier delivers an impressive range of products designed for a variety of customers, including retailers and event planners. Their catalog features an extensive assortment of toys, including educational items, plush toys, light-up novelties, and fidget gadgets, ensuring that there is something for everyone. They also provide seasonal items tailored for celebrations such as Halloween and Christmas, among other festivities, making it easy for businesses to stock for high-demand periods.
In addition, the supplier caters to diverse interests with a selection of novelty goods including fashion accessories, party supplies, and collectibles. Their commitment to quality and customer satisfaction is evident in their attention to detail and the variety of options available, whether for kids or adults.
The supplier operates from local warehouses in California and North Carolina, ensuring efficient fulfillment and timely delivery for wholesale orders. They also emphasize affordability with competitive pricing, encouraging bulk purchases that cater to various market segments.
For those interested in learning more about their extensive product offerings, special deals, or wholesale terms, an invitation is extended to visit their website or contact them directly for personalized assistance. Their dedicated support team is available to answer any inquiries and provide further information.
Explore the world of toys and novelties with this reputable supplier and discover the perfect products to enhance your inventory.
Not available
Supplier name
Wholesalers, Liquidators
This supplier is your one stock shop for licensed character merchandise featuring your favorite TV and movie characters! They carry a wide assortment of products ranging from school bags, toys, games, puzzles, party supplies, and more.
Access wholesale by requesting a quote from ron@kimmyshop.com. Send the SKU #s and Quantities and they will get back to you within 1-2 business days with a discounted quote.
Disney, Mattel, Hasbro, Unique, Amscan, Spin Master, Adventure Time, Angry Birds, Avengers, Barbie, Batman, Beauty and the Beast, Big Hero 6, Blaze, Bubble Guppies, Caillou, Captain America, Cars, Cinderella<span class="list-helper-toggle-more-text"> and <a href="#">56 more</a></span><span class="list-helper-more-text d-none">, Curious George, DC Super Hero Girls, DigiPenguins, Dinotrux, Descendants, Disney Frozen, Disney Planes, Disney Princess, Doc McStuffins, Elena of Avalor, Elmo, Emoji, Finding Dory, Finding Nemo, Harry Potter, Hello Kitty, The Lion Guard, Littlest Pet Shop, Marvel Ant-Man, Marvel Heroes, Masha and the Bear, Mickey Mouse, The Minions, Minnie Mouse, Moana of Oceania, Monster High, My Little Pony, Num Noms, Pac Man, Paw Patrol, Peppa Pig, PJ Masks, Pokemon, Powerpuff Girls, Pusheen, Scooby-Doo, The Secret Life of Pets, Sesame Street, Shimmer and Shine, Skylanders, Sofia the First, Spider-Man, Star Wars, Strawberry Shortcake, Super Mario, Superman, Teenage Mutant Ninja Turtles, Teletubbies, Thomas the Tank Engine, Toopy and Binoo, Toy Story, Trolls, Winnie the Pooh, WWE, Yo-Kai Watch, The Zelfs</span><span class="list-helper-toggle-less-text d-none"> <a href="#">less</a></span>
Supplier name
Dropshippers
Smith Distributors stands out in the e-commerce industry by offering over 60,000 high-quality products globally, covering sectors like home improvement, furniture, health, beauty, and lifestyle. They provide exclusive wholesale prices, with discounts of 30% to 40% off retail prices.
Their vast range of gift ideas and product categories makes them ideal for retailers looking to stock up without the high costs of inventory. The supplier’s dropshipping service simplifies the process for sellers on platforms like eBay or personal online stores, with weekly catalog updates to keep the selection fresh.
For more information on their offerings and support, visit their website or contact them directly.
Discover Over 60, 000 Name-Brand Products
Supplier name
Wholesalers, Manufacturers
Since 1995, this company has been at the forefront of the toy industry, driven by the vision of a family inspired by their children's playtime. Starting with a passion for drones, they have expanded into a diverse range of playful, engaging, and affordable toys that cater to various interests and age groups. Each product is crafted with the intent to encourage imagination, active play, and family bonding time.
Their selection boasts toys that are not just soft and cuddly, but also exude personality and talkative charm. Themes such as dinosaurs, animals, sports, action, robots, vehicles, and drones are brought to life through detailed, interactive designs. These toys are remote-controlled, educational, or simply for cuddles, fostering development and providing endless hours of fun.
Understanding the importance of play in childhood development and family interaction, the company focuses on child-friendly, high-quality offerings. They pride themselves on being accessible and engaging for everyone, from a spirited three-year-old child to an energetic grandparent. With a dedication to customer satisfaction and a commitment to innovation, they remain a go-to source for toys that delight all generations.
With a constant eye on the latest trends and consumer preferences, they ensure that their product lineup includes bestsellers and popular favorites. This commitment to quality and fun is why families around the world trust them to deliver joy and entertainment. For more insights into their full collection of toys and parts, they welcome customers to reach out and explore through their comprehensive online presence.
Aquakai, Creepy Critters, Flying Machines, Hoverboard Heroes, Innovation & Games, Lumezoom, My First, Play With Me Plush, Pocket Pals, Smithsonian, Wild Wheels
Supplier name
This enterprise operates in the dynamic toy manufacturing industry, dedicated to crafting high-quality products that enhance playtime and support the developmental needs of young children. With a strong commitment to innovation and safety, the brand designs a range of toys that inspire creativity and encourage interactive play.
Understanding the importance of play in childhood development, this company prioritizes the creation of toys that are not only fun but also beneficial for the cognitive and physical growth of children. Their product lineup is thoughtfully crafted to spark imagination, promote motor skills, and provide joyful experiences for both kids and their parents.
The brand embraces a philosophy of playfulness, encouraging children to explore their surroundings and express themselves freely. Each toy is designed with the utmost care, ensuring that it meets the highest safety standards while remaining engaging and educational.
In addition to their focus on child development, the company believes in supporting parents by offering reliable and attractive toys that facilitate family bonding moments. Their commitment to creating enjoyable experiences for families reflects their core values and dedication to the community.
For more information about their innovative toy range and to explore their latest offerings, you are welcome to visit their website or contact them directly for a personalized consultation.
Infantino, Bkids
Supplier name
Dropshippers, Wholesalers, Manufacturers
Operating within the pet products industry, this family-owned company has a rich history dating back to 1957, providing high-quality items for pet owners all around the globe. With a factory located in southwest Missouri, at the heart of the US, they excel in offering fast shipping and consistent, reliable service that has garnered a loyal customer base. Their dedication to quality and customer satisfaction has made them a trusted name in the pet products sector. Whether catering to special events like weddings, birthdays, or holidays, their diverse range of pet products bring joy and convenience to pet owners everywhere. They proudly manufacture eight different pet product categories including dog collars, pet apparel, pet toys, and more. Their specialization in unique and beautifully designed items, such as crystal collars, has helped them stand out in the market, affirming their commitment to making pet ownership fun and special. This company’s mission is to enhance the world by providing entertaining and practical products, making pet ownership even more enjoyable. For more detailed information, feel free to visit the website or contact directly.
Mirage
Supplier name
Wholesalers
This organization operates within the educational toy industry, focusing on importing, wholesaling, and stocking a diverse range of children’s products and toys. With over 25 years in the business, it has established itself as a key player in the market and is recognized as a founding member of the Gift and Homewares Association as well as a member of the Australian Toy Association.
Its product offerings range from educational toys for toddlers to craft items, science kits, and special needs products. The company is committed to providing high-quality toys that support early childhood education and development. By prioritizing safety and compliance, it ensures that all products meet mandatory safety standards for children's toys.
The business model caters to both retail and wholesale clients. Retail prices are accessible to all, while wholesale prices are reserved for registered businesses with an Australian Business Number (ABN). Interested parties are encouraged to register for access to wholesale pricing, allowing them to take advantage of more competitive rates.
The organization is constantly updating its inventory with new products, bestsellers, and specials to meet customer demand. For additional inquiries or to explore their comprehensive product range, potential clients are invited to visit the website or contact the organization directly.
Toysmith, B. Toys, Battat, Mirage, Apl Kids, Edushape, Tobar
Supplier name
Wholesalers
Operating within the adult toy industry, this supplier provides a wide selection of products designed to enhance intimacy and pleasure. Their professional approach emphasizes quality, variety, and affordability, catering to a diverse clientele seeking to maximize their experience with erotic accessories.
With an extensive catalog that includes vibrators, dildos, male and anal sex toys, bondage gear, lingerie, and more, the supplier ensures that all customers find something that suits their interests. By focusing on high-quality manufacturing processes and continual product innovation, they remain a competitive option in a bustling market.
The supplier operates under a cumulative sales and distribution model, granting clients substantial savings on larger orders. Their streamlined internal delivery processes guarantee efficiency, with all products shipped from their Chinese production facility to a US-based warehouse, ensuring quick handling and customer delivery. The supplier's ability to manage inventory with no minimum order quantity provides flexibility to retailers and wholesale buyers alike.
Additionally, this supplier is dedicated to enhancing the customer experience, providing 24/7 customer support to address inquiries or issues. This commitment to excellence has cultivated a robust network of satisfied clients. Overall, partnering with this supplier enables businesses to expand their offerings while ensuring competitive pricing. For additional details and to explore the expansive product selection, visit the website or reach out for direct support.
Not available
Supplier name
Wholesalers
Operating within the toy and novelty industry, this supplier has built a legacy over 85 years, becoming a trusted partner for businesses worldwide. They specialize in a vast array of engaging products that cater to various market demands, including plush toys, vending items, and action figures.
The supplier's extensive product range includes over 10,000 items, designed to attract and delight customers of all ages. Their offerings, such as capsule toys, crane items, and unique novelties, are recognized as industry favorites. The supplier’s commitment to quality ensures that their merchandise brings fun and excitement to various retail environments.
Exceptional customer service is a cornerstone of this supplier's operations. They establish long-lasting partnerships by offering competitive pricing and reliable distribution. Businesses can count on their experienced team for assistance in product selection, order support, and custom product development. This supplier aims to enhance customer satisfaction while boosting profitability for all partners involved.
Join the multitude of enterprises that rely on this esteemed supplier for high-quality toys, novelties, and vending products that promote profitability and consumer engagement. Explore their extensive offerings today and discover the advantages of collaborating with a recognized leader in the industry. For additional information, please visit the website or reach out directly for inquiries.
Bob Ross, Zuru, Paw Patrol, Dc Comics, Mossy Oak, Disney, Funko, Marvel, Nerf, Nickelodeon, Nintendo, Pokemon, Star Wars, Vivitar, Harry Potter, Minecraft, Franklin, Panini, Sonic The Hedgehog, Hello Kitty<span class="list-helper-toggle-more-text"> and <a href="#">13 more</a></span><span class="list-helper-more-text d-none">, Nfl, Tootsie, Spongebob Squarepants, Mlb, Nba, Slush Puppie, Icee, Care Bears, Pac-Man, Rick And Morty, Dippin' Dots, Scooby-Doo, U.s. Military</span><span class="list-helper-toggle-less-text d-none"> <a href="#">less</a></span>
Supplier name
Manufacturers
In the children's toys sector, this company stands out for its exquisite range of wooden toys thoughtfully designed to accompany children's growth from birth to six years of age. With a commitment to child safety, every product is crafted using durable materials for long-lasting play, making them ideal for passing down within families.
Their offerings encompass a variety of categories, including doll prams, toy vehicles, baby gyms, and role-play items like play tents. Each toy is aimed at creating joyful childhood memories and encourages active engagement through imaginative role-playing scenarios. The collection also features children's furniture, smart storage solutions, and rugs that contribute to a harmonious environment in any child's room.
Founded in 2007, this Swedish design company is dedicated to producing functional, innovative products that spread joy and promote playfulness in children's lives. Their in-house designed items, showcased in a minimalist Scandinavian style, can effortlessly blend into any home décor.
The company recognizes the importance of nurturing creativity and fun in a child's development, ensuring that every toy serves as a tool for imaginative exploration. Parents looking for thoughtful gifts for various occasions, from baby showers to children's birthday parties, will find a treasure trove of options in their collection. For more details or specific inquiries, feel free to visit their website or get in touch directly.
Star, Saga, Aiden, Edvin, Kid's Base, Kid's Concept
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