Loungewear Market Trends, Forecast & Insights [2026]

Last updated Dec 15, 2025
Buyers choose this category for comfort, at-home wear, and casual versatility; it’s a popular self-purchase and a reliable gift during colder months. The $20–$37 price band supports impulse buys, multi-unit orders (tops/bottoms), and bundling to lift AOV, with broad appeal across age and gender. Demand peaks in December, driven by holiday gifting and winter weather. With the current month in August, it’s timely to source and finalize assortments for Q4; aim to have inventory and campaigns ready by October. Offer a concise size run and core colors, position as “cozy” essentials, and plan promotions around Black Friday/Cyber Monday to capture peak traffic.
Seasonal Peak month: December
About the product
Loungewear is a versatile category of clothing designed for casual and comfortable wear at home. This includes items like pajamas, lounging pants, cozy sweaters, and soft robes, perfect for buyers looking for relaxed and stylish clothing options for lounging or sleeping.
Key details
  • $29
  • $20 - $37
  • High Month December
    Low Month June
Relative Interest
 
Seasonality
High Month Dec
Low Month Jun
Dropship products for Loungewear

Browse these curated products from SaleHoo Dropship. If you have a SaleHoo Dropship account, simply click the "Add to Import List" button to add them to your import list. Don't have an account yet? Click here to find out more

Top suppliers for “Loungewear”

Discover these curated supplier from SaleHoo Directory. If you have a SaleHoo Directory account, simply click the supplier name to get in touch with them. Don’t have an account yet? Click here to find out more

Supplier name
Country
Supplier type
About
Brands
Supplier name
 
Wholesalers
Operating within the dynamic fashion industry, this London-based wholesale clothing supplier offers an extensive collection of contemporary women’s apparel. Their product range includes everything from trendy jackets and stylish dresses to comfortable loungewear and chic jumpsuits, designed to meet the diverse needs of modern consumers. The supplier prides itself on staying ahead of fashion trends while ensuring high-quality materials and craftsmanship in every item. With a keen understanding of the market, they provide a unique selection that appeals to a variety of tastes and preferences. Their commitment to customer satisfaction is reflected in their attention to detail and dedication to offering exceptional service. In addition to their impressive catalog, they also focus on delivering value, offering free shipping on UK orders over a specified amount. This commitment makes it easy for retailers and buyers to stock up on the latest designs without worrying about additional costs. Whether you are looking to refresh your store's inventory or simply seeking the latest fashion trends, this supplier is a reliable partner for all your wholesale clothing needs. To explore their full range of products and discover how they can help you succeed in the competitive fashion landscape, please visit their website or contact them directly for more information.
Not available
Supplier name
 
Manufacturers
This prominent clothing manufacturer is a key player in the fashion industry, known for its commitment to bespoke apparel production. Based in London, the manufacturer emphasizes ethical and sustainable practices, ensuring that clothing production does not harm the environment. Their extensive service offerings cater to both emerging and established brands, creating a supportive environment for growth and innovation. The firm takes pride in producing high-quality garments, leveraging a skilled workforce and local resources. By maintaining all operations in-house, they streamline communication and ensure meticulous quality control at every production stage. Clients benefit from a collaborative approach that includes fitting sessions, fabric selection, and ongoing support throughout the garment production process. In addition to traditional garment manufacturing, the company specializes in a variety of clothing types including womenswear, menswear, sportswear, and more, accommodating specific needs such as maternity and plus sizes. Their minimum order quantities are designed to support both small and large-scale productions, allowing flexibility for clients to test new designs or expand their existing lines. Sustainability is woven into their operational fabric, utilizing eco-friendly materials sourced from ethical suppliers. With a dedication to fair wages and safe working conditions, the manufacturer ensures that all stakeholders are treated with respect and dignity. This forward-thinking business invites you to explore their offerings further by visiting their website or reaching out directly for more information.
Not available
Supplier name
 
Wholesalers
Operating in the women's fashion sector, this supplier is a leading destination for contemporary plus-size clothing tailored to fit curves in UK sizes 14-40. The brand focuses on providing fashionable, stylish options that enhance confidence and self-expression for women of all shapes and sizes. Their diverse catalog includes an array of clothing items such as tops, dresses, swimwear, knitwear, and activewear, all carefully designed to ensure a comfortable, flattering fit. The supplier also prioritizes inclusivity, offering supportive maternity wear and lingerie that celebrates and accommodates curves. This commitment to variety extends to seasonal collections that encompass everything from glam occasionwear to practical everyday basics. Additionally, the supplier prides itself on exclusive brand ranges, including a Limited Collection aimed at breaking boundaries in fashion, as well as elegant pieces from Yours London. Shoppers can explore wide-fitting shoes across multiple styles, ensuring that comfort and style go hand-in-hand. For those looking for extra guidance, the supplier provides a size chart to help customers find their perfect fit and offers useful fashion inspiration and styling tips through their social channels and blog. Discover trendy plus-size fashion that fits beautifully by visiting their website or reaching out directly for assistance.
Limited Collection, Yours London, Bump It Up Maternity
Supplier name
 
Wholesalers
With a cornerstone in the children's apparel sector, this esteemed supplier has carved out its reputation by providing high-quality smocked, applique, and embroidered clothing. Their products are crafted to capture the innocence and charm of childhood, offering an array of garments suitable for boys, girls, infants up to teens, and even collections that cater to women and family sets. This supplier ensures each piece is meticulously designed to exhibit comfort, durability, and style. They embrace a diverse range of fabric choices, including sustainable options, to meet various customer preferences. Innovation is central to their mission, as evidenced by their vibrant collections that align with seasonal trends and festive occasions such as Easter, Thanksgiving, and Christmas. A testament to their commitment to excellence, the supplier is internationally recognized and holds certifications that attest to the quality of their manufacturing processes and materials used. They balance their corporate success with a heart for community service, operating a foundation focused on charitable activities. They embody a partnership approach, offering wholesale and sample orders, with comprehensive size charts for a perfected fit. For those intrigued by their story and offerings, they extend an invitation to delve into the fine details of their company profile, their operational practices, and their latest designs. Interested parties are encouraged to connect through their extensive customer support channels for personalized service.
Babeeni, Lewave, Babeenioverstock, Marry Le
Supplier name
 
Manufacturers
This supplier is a key player in the intimate apparel industry, focusing on high-quality bras that seamlessly blend comfort with innovative design. Their extensive range of products caters to diverse body shapes and sizes, ensuring that every woman can find the perfect fit for her needs. The brand is renowned for its back-smoothing bras, designed to eliminate typical bra bulges, offering unparalleled support and comfort throughout the day. Their use of premium Italian fabrics and 4-way stretch materials ensures a luxurious feel, promoting confidence while maintaining a flattering silhouette. With options ranging from underwire to wire-free styles, the products cater to varying preferences, empowering women to choose according to their comfort and functional requirements. Additionally, the collection includes loungewear and sleepwear, made from luxurious bamboo fabric that offers softness and breathability. Their commitment to providing body-positive solutions is evident in their patented designs that smooth back and tummy areas, making them a trusted choice among customers seeking both style and functionality. With a reputation for outstanding customer service and quality assurance, this supplier invites potential buyers and partners to explore the full product range for an exceptional experience. For further information, please visit their website or reach out directly for inquiries.
Not available
Supplier name
 
Wholesalers, Manufacturers
Engaging in the apparel industry, this supplier specializes in creating high-quality undergarments and loungewear designed to empower individuals through diverse and inclusive options. Their product range is thoughtfully crafted, offering everything from comfortable underwear to stylish activewear, all made from sustainably sourced materials. With a commitment to fit inclusively, the company offers garments in sizes ranging from 3XS to 6X, ensuring that everyone can find something that suits their needs. Their innovative designs not only focus on style but also emphasize functionality, allowing customers to feel confident and comfortable no matter the occasion. The brand is recognized for its dedication to environmental responsibility, utilizing premium fabrics that are durable and soft. This approach provides customers with long-lasting quality that enhances their daily lives while minimizing their ecological footprint. Beyond just clothing, this company embodies a culture of empowerment, promoting body positivity and self-expression through their products. They strive to create a community where individuals feel supported and valued for who they are, making every purchase not just a transaction, but a step towards greater acceptance. For more information about their unique offerings and how they embrace equality in apparel, interested parties are encouraged to visit their website or get in touch directly. Discover the difference in comfort and style that true inclusivity brings.
Tomboyx
Supplier name
 
Manufacturers
Long About: Within the apparel industry, this supplier stands out by offering a premium range of clothing designed to empower individuality and self-expression. Their product line includes unisex, women's, men's, and children's apparel, catering to a wide array of styles and preferences. Emphasizing a commitment to environmental sustainability, this supplier utilizes an eco-friendly manufacturing process that positions them as a responsible choice for businesses and consumers alike. They proudly operate under the principle of being USA strong, ensuring that all their products are crafted with care and quality in mind. Their extensive collection features best-selling items like heavyweight tanks and tees in various fits, alongside innovative designs that resonate within the contemporary fashion landscape. By maintaining a robust online platform, they enable customers to easily access their inventory, discover new arrivals, and take advantage of promotional offerings like free shipping on orders over $200. This supplier believes in the importance of community and personal expression, encouraging customers to embrace their unique styles through their clothing options. With a dedication to providing superior products and exceptional customer service, they have established themselves as a trusted partner in the marketplace. For further insights and information about their diverse range of products and values, interested parties are invited to visit their website or reach out directly for inquiries.
All Sport
Supplier name
 
Manufacturers
Specializing in the sportswear industry, this manufacturer offers a comprehensive range of custom athletic apparel, catering to the distinct requirements of various sports and fitness activities. With over seven years of experience, they have established themselves as a reliable choice for both startup brands and established companies looking to enhance their offerings. Their product lineup includes everything from golf apparel and swimwear to baseball uniforms and cycling clothes, ensuring that every customer finds exactly what they need. The supplier prides itself on using high-quality fabrics and innovative design techniques, allowing for complete customization in color, design, and fit. This commitment to quality extends to their production processes, where professional teams ensure that every item meets stringent standards. They understand the importance of timely delivery and maintain efficient workflows to fulfill orders without compromising quality. Whether it’s for yoga, gym workouts, or outdoor sports, this supplier provides a one-stop solution for all custom apparel needs. Customers can collaborate directly with experienced designers to bring their visions to life, ensuring that the final products not only meet but exceed expectations. For businesses seeking superior sportswear that aligns with their brand identity, this manufacturer offers unparalleled support and resources. Explore their extensive catalog by visiting their website or contact them for a personalized experience tailored just for your apparel requirements.
Not available
Supplier name
 
Wholesalers
Operating within the apparel and accessories sector, this supplier offers an extensive selection of products that cater to various fashion needs. Their extensive catalog features stylish options for clothing, handbags, and jewelry, appealing to a wide range of clientele. Their offerings include distinct categories, such as tops, bottoms, dresses, and loungewear, ensuring there is something for every occasion. The supplier is committed to quality, making their products reliable choices for retailers seeking to enhance their inventory. In addition to core apparel, they provide a variety of accessories to complement personal styles. From handbags to scarves, each product showcases a blend of functionality and aesthetic appeal, designed to attract diverse customer demographics. Seasonal collections are a highlight, featuring unique designs for Fall/Winter and Spring/Summer, enabling retailers to stay ahead of trends. With a focus on denim, their Everstretch collection stands out, offering comfort without compromising on style. Retailers can trust this supplier for consistent quality and innovative designs, as reflected in customer testimonials praising their products and service. This supplier serves as a valuable partner for retailers looking to stock their stores with trendy and high-quality items. For further insights and details, interested parties are encouraged to visit their website or contact the supplier directly.
Whispers, Original Ginger Snaps, Petite Ginger Snaps
Supplier name
 
Wholesalers
Specializing in the fashion industry, this supplier is a prominent wholesale apparel provider known for its stylish and trend-focused clothing range. They cater to both individual retailers and multi-chain stores, offering products that appeal to customers seeking to make a fashion statement. The supplier’s collection includes a wide variety of garments, such as sweatshirts, t-shirts, dresses, and loungewear. Their emphasis on crafting stylish outfits ensures that every piece aligns with current fashion trends, making them ideal for retailers who wish to offer appealing options to their clientele. A hallmark of their service is the availability of custom garment printing and embroidery, catering to businesses looking for personalized products. The supplier supports initiatives towards sustainability by also offering a range of organic and sustainable clothing options. The business prides itself on its commitment to providing a satisfactory customer experience, underscored by positive testimonials and consistent service excellence. They invite potential clients to reach out for further inquiries about their products, from bulk purchases to custom designs, and encourage visits to their website for a comprehensive view of their offerings. For a seamless shopping experience, interested parties can get in touch directly or explore their extensive catalog online.
Not available

Related products

Vintage Tees
Decreasing
-51.3% Growth
Nostalgia-driven graphics and a soft, lived-in look attract buyers seeking self-expression at an accessible price point ($17–$23). Broad unisex appeal and easy outfit pairing make these frequent impulse add‑to‑cart items, with potential for multi‑unit orders when offered in varied designs
Women's Ribbed Top
Decreasing
-43.6% Growth
Broad-appeal wardrobe staple that sells on versatility and price. Buyers use it for everyday wear and layering, making it an easy add-to-cart across age groups and styles
Pineapple Clothing
Decreasing
-77.4% Growth
Appeal is driven by fashion newness and self-expression; buyers regularly refresh wardrobes and respond to seasonal apparel drops, making it a reliable traffic and conversion driver with cross-sell potential into complementary apparel and accessories. Without published pricing, plan to position via competitive benchmarking and emphasize quick imagery-led merchandising to capture impulse interest
Women's Shirts
Decreasing
-25.3% Growth
A high-velocity, low-ticket apparel staple with broad buyer appeal for everyday wear and quick wardrobe refreshes. At a $9–$15 price point, it performs well as an impulse add-on and in promotions, supporting volume sales and repeat purchases across colors and styles
Adhesive Bra
Decreasing
-67.1% Growth
Buyers choose this for discreet support under strapless and backless outfits, especially in warm weather and for events, making it a practical add-to-cart accessory. The $11–$20 price band keeps it competitive and easy to position as an impulse purchase or outfit solution within fashion, intimates, and occasionwear categories
Leopard Print Hoodie
Increasing
540.7% Growth
Statement-making casualwear with cold-weather utility, this pattern-forward hoodie attracts buyers who want a bold, cozy piece for everyday outfits and gifting. The $22–$33 price point sits in an easy gift/impulse range, enabling promos without undermining perceived value
Women's Underwear
Decreasing
-15.5% Growth
Staple, high-frequency replenishment with broad appeal and predictable demand. Buyers prioritize comfort, fit, breathable fabrics, and value (often multipacks), making $10–$20 a strong price band for conversion and basket building
Sauna Shirt
Decreasing
-60.9% Growth
Buyers are drawn to sweat-enhancing workout tops that intensify training sessions and support short-term water-weight reduction and a slimmer feel, making this an easy impulse add-on. The $15–$23 price range supports accessible pricing, lightweight shipping costs, and bundling with fitness accessories or activewear to lift AOV, with broad appeal to fitness-minded buyers
Raincoat Women
Decreasing
-5.9% Growth
Utility-driven, weather-triggered purchase that buyers seek for commuting, travel, and outdoor plans. The $20–$45 price band positions it as an affordable essential with broad appeal, supporting impulse buys when rain is forecast and replenishment after wear-and-tear
Animal Print Clothing
Decreasing
-77.4% Growth
Low-ticket apparel priced around $15–$26 that attracts buyers as a bold, trend-driven fashion choice and easy impulse add-on. Appeals to shoppers seeking statement pieces and seasonal outfit updates; suits low–mid price merchandising strategies, simple promotional bundles, and frequent turnover SKUs that require clear photography and size assortment management
High Waisted Yoga Pants
Decreasing
-72.6% Growth
Buyers favor this item for a flattering, supportive high-rise fit that works for workouts and everyday wear. At $14–$29, it sits in the value tier, supporting impulse buys, bundles/multipacks, and broad appeal when offered in multiple colors and sizes
Maternity Wear
Decreasing
-37.2% Growth
Buyers seek comfort-first pieces that adapt to changing bodies—soft, breathable, stretchy fabrics, adjustable waistbands, and nursing-friendly access. The $16–$31 price band suits affordable essentials (e
Luxury Wedding Dress
Decreasing
-19.3% Growth
Event-driven, high-intent purchase with strong online research and comparison; buyers prioritize elegant aesthetics, flattering fit, trustworthy photos/reviews, reliable delivery, and flexible returns. The $61–$139 price tier positions it as accessible luxury that broadens reach to value-focused buyers; offering style and size breadth, clear sizing/fit guidance, and relevant add-ons (veils, accessories, shapewear) can lift conversion and AOV while mitigating returns
Skort
Decreasing
-81.4% Growth
Versatile skirt–shorts hybrid that blends activewear function with casual style, appealing to buyers seeking comfort, coverage, and movement-friendly outfits for warm weather, light workouts, and everyday errands. The $18–$29 price point fits impulse and add-on purchases in an eCommerce store, with broad appeal across basic colors and simple silhouettes that mix easily with summer tops and athleisure
Butt Lifter
Decreasing
-102.1% Growth
Enhances buttock appearance and overall silhouette, appealing to buyers who want non‑surgical body shaping for everyday wear or special occasions. Low unit price ($15–$26) makes it an impulse or add‑on purchase and allows flexible margin strategies and bundling with lingerie, activewear, or swimwear
Warm Leggings
Increasing
886.9% Growth
Appeals to buyers for cold-weather comfort and everyday versatility, doubling as a base layer and casual wear for commutes, travel, errands, and outdoor activities. The accessible price band ($15–$31) supports impulse buys and gift purchases, with straightforward positioning around warmth, comfort, and easy outfit pairing
Women's Long Sleeve Top
Increasing
99.7% Growth
Low-cost long-sleeve basics that sell on everyday needs: warmth, layering, comfort and giftability. Price positioning at $9–$20 makes it attractive for value-seeking buyers and easy to merchandise as a staple or add-on; retail category not specified so can fit apparel, essentials, or seasonal collections
Fitness Apparel
Decreasing
-37.1% Growth
Broad buyer appeal comes from performance and everyday use: moisture-wicking, breathable, stretchy pieces that work for workouts and casual wear. The $18–$30 price point supports accessible, multi-item carts and frequent refreshes as buyers update gear for fall routines and back-to-school schedules
Seamless Underwear
Decreasing
-33.7% Growth
A year-round essential with strong buyer appeal for comfort and no-show lines under fitted or lightweight clothing. The $10–$20 price band fits impulse add-to-cart behavior and supports multipacks, color variety, and everyday replenishment
Abaya
Decreasing
-33.5% Growth
A modestwear staple with everyday-to-occasion versatility, strong repeat-purchase potential, and broad appeal across styles, colors, and lengths. At a $32–$48 price point, it fits value-conscious buyers while allowing differentiation via fabric feel, drape, and trims
Feedback