Loungewear Market Trends, Forecast & Insights [2026]

Last updated Dec 15, 2025

Buyers choose this category for comfort, at-home wear, and casual versatility; it’s a popular self-purchase and a reliable gift during colder months. The $20–$37 price band supports impulse buys, multi-unit orders (tops/bottoms), and bundling to lift AOV, with broad appeal across age and gender. Demand peaks in December, driven by holiday gifting and winter weather. With the current month in August, it’s timely to source and finalize assortments for Q4; aim to have inventory and campaigns ready by October. Offer a concise size run and core colors, position as “cozy” essentials, and plan promotions around Black Friday/Cyber Monday to capture peak traffic.

Seasonal Peak month: December

Product details

About the product

Loungewear is a versatile category of clothing designed for casual and comfortable wear at home. This includes items like pajamas, lounging pants, cozy sweaters, and soft robes, perfect for buyers looking for relaxed and stylish clothing options for lounging or sleeping.

Key details

Avg. Sell price
$29
Selling price range
$20 - $37
Seasonality

High Month December

Low Month June

Relative Interest

Interest Change Interest Trend

Growth

Seasonality

Monthly Interest

High Month Dec

Low Month Jun

About the product

Key details

Product Category
Women's Clothing
Avg. Sell price
$29
Selling price range
$20 - $37
Seasonality

High Month December

Low Month June

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Top suppliers for “Loungewear”

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Supplier name

Country

Supplier type

About

Brands

Supplier name

Wholesalers

Operating within the dynamic fashion industry, this London-based wholesale clothing supplier offers an extensive collection of contemporary women’s apparel. Their product range includes everything from trendy jackets and stylish dresses to comfortable loungewear and chic jumpsuits, designed to meet the diverse needs of modern consumers. The supplier prides itself on staying ahead of fashion trends while ensuring high-quality materials and craftsmanship in every item. With a keen understanding of the market, they provide a unique selection that appeals to a variety of tastes and preferences. Their commitment to customer satisfaction is reflected in their attention to detail and dedication to offering exceptional service. In addition to their impressive catalog, they also focus on delivering value, offering free shipping on UK orders over a specified amount. This commitment makes it easy for retailers and buyers to stock up on the latest designs without worrying about additional costs. Whether you are looking to refresh your store's inventory or simply seeking the latest fashion trends, this supplier is a reliable partner for all your wholesale clothing needs. To explore their full range of products and discover how they can help you succeed in the competitive fashion landscape, please visit their website or contact them directly for more information.

Not available

Supplier name

Manufacturers

This prominent clothing manufacturer is a key player in the fashion industry, known for its commitment to bespoke apparel production. Based in London, the manufacturer emphasizes ethical and sustainable practices, ensuring that clothing production does not harm the environment. Their extensive service offerings cater to both emerging and established brands, creating a supportive environment for growth and innovation. The firm takes pride in producing high-quality garments, leveraging a skilled workforce and local resources. By maintaining all operations in-house, they streamline communication and ensure meticulous quality control at every production stage. Clients benefit from a collaborative approach that includes fitting sessions, fabric selection, and ongoing support throughout the garment production process. In addition to traditional garment manufacturing, the company specializes in a variety of clothing types including womenswear, menswear, sportswear, and more, accommodating specific needs such as maternity and plus sizes. Their minimum order quantities are designed to support both small and large-scale productions, allowing flexibility for clients to test new designs or expand their existing lines. Sustainability is woven into their operational fabric, utilizing eco-friendly materials sourced from ethical suppliers. With a dedication to fair wages and safe working conditions, the manufacturer ensures that all stakeholders are treated with respect and dignity. This forward-thinking business invites you to explore their offerings further by visiting their website or reaching out directly for more information.

Not available

Supplier name

Wholesalers

Operating in the women's fashion sector, this supplier is a leading destination for contemporary plus-size clothing tailored to fit curves in UK sizes 14-40. The brand focuses on providing fashionable, stylish options that enhance confidence and self-expression for women of all shapes and sizes. Their diverse catalog includes an array of clothing items such as tops, dresses, swimwear, knitwear, and activewear, all carefully designed to ensure a comfortable, flattering fit. The supplier also prioritizes inclusivity, offering supportive maternity wear and lingerie that celebrates and accommodates curves. This commitment to variety extends to seasonal collections that encompass everything from glam occasionwear to practical everyday basics. Additionally, the supplier prides itself on exclusive brand ranges, including a Limited Collection aimed at breaking boundaries in fashion, as well as elegant pieces from Yours London. Shoppers can explore wide-fitting shoes across multiple styles, ensuring that comfort and style go hand-in-hand. For those looking for extra guidance, the supplier provides a size chart to help customers find their perfect fit and offers useful fashion inspiration and styling tips through their social channels and blog. Discover trendy plus-size fashion that fits beautifully by visiting their website or reaching out directly for assistance.

Limited Collection, Yours London, Bump It Up Maternity

Supplier name

Wholesalers

With a cornerstone in the children's apparel sector, this esteemed supplier has carved out its reputation by providing high-quality smocked, applique, and embroidered clothing. Their products are crafted to capture the innocence and charm of childhood, offering an array of garments suitable for boys, girls, infants up to teens, and even collections that cater to women and family sets. This supplier ensures each piece is meticulously designed to exhibit comfort, durability, and style. They embrace a diverse range of fabric choices, including sustainable options, to meet various customer preferences. Innovation is central to their mission, as evidenced by their vibrant collections that align with seasonal trends and festive occasions such as Easter, Thanksgiving, and Christmas. A testament to their commitment to excellence, the supplier is internationally recognized and holds certifications that attest to the quality of their manufacturing processes and materials used. They balance their corporate success with a heart for community service, operating a foundation focused on charitable activities. They embody a partnership approach, offering wholesale and sample orders, with comprehensive size charts for a perfected fit. For those intrigued by their story and offerings, they extend an invitation to delve into the fine details of their company profile, their operational practices, and their latest designs. Interested parties are encouraged to connect through their extensive customer support channels for personalized service.

Babeeni, Lewave, Babeenioverstock, Marry Le

Supplier name

Manufacturers

This supplier is a key player in the intimate apparel industry, focusing on high-quality bras that seamlessly blend comfort with innovative design. Their extensive range of products caters to diverse body shapes and sizes, ensuring that every woman can find the perfect fit for her needs. The brand is renowned for its back-smoothing bras, designed to eliminate typical bra bulges, offering unparalleled support and comfort throughout the day. Their use of premium Italian fabrics and 4-way stretch materials ensures a luxurious feel, promoting confidence while maintaining a flattering silhouette. With options ranging from underwire to wire-free styles, the products cater to varying preferences, empowering women to choose according to their comfort and functional requirements. Additionally, the collection includes loungewear and sleepwear, made from luxurious bamboo fabric that offers softness and breathability. Their commitment to providing body-positive solutions is evident in their patented designs that smooth back and tummy areas, making them a trusted choice among customers seeking both style and functionality. With a reputation for outstanding customer service and quality assurance, this supplier invites potential buyers and partners to explore the full product range for an exceptional experience. For further information, please visit their website or reach out directly for inquiries.

Not available

Supplier name

Wholesalers, Manufacturers

Engaging in the apparel industry, this supplier specializes in creating high-quality undergarments and loungewear designed to empower individuals through diverse and inclusive options. Their product range is thoughtfully crafted, offering everything from comfortable underwear to stylish activewear, all made from sustainably sourced materials. With a commitment to fit inclusively, the company offers garments in sizes ranging from 3XS to 6X, ensuring that everyone can find something that suits their needs. Their innovative designs not only focus on style but also emphasize functionality, allowing customers to feel confident and comfortable no matter the occasion. The brand is recognized for its dedication to environmental responsibility, utilizing premium fabrics that are durable and soft. This approach provides customers with long-lasting quality that enhances their daily lives while minimizing their ecological footprint. Beyond just clothing, this company embodies a culture of empowerment, promoting body positivity and self-expression through their products. They strive to create a community where individuals feel supported and valued for who they are, making every purchase not just a transaction, but a step towards greater acceptance. For more information about their unique offerings and how they embrace equality in apparel, interested parties are encouraged to visit their website or get in touch directly. Discover the difference in comfort and style that true inclusivity brings.

Tomboyx

Supplier name

Manufacturers

Long About: Within the apparel industry, this supplier stands out by offering a premium range of clothing designed to empower individuality and self-expression. Their product line includes unisex, women's, men's, and children's apparel, catering to a wide array of styles and preferences. Emphasizing a commitment to environmental sustainability, this supplier utilizes an eco-friendly manufacturing process that positions them as a responsible choice for businesses and consumers alike. They proudly operate under the principle of being USA strong, ensuring that all their products are crafted with care and quality in mind. Their extensive collection features best-selling items like heavyweight tanks and tees in various fits, alongside innovative designs that resonate within the contemporary fashion landscape. By maintaining a robust online platform, they enable customers to easily access their inventory, discover new arrivals, and take advantage of promotional offerings like free shipping on orders over $200. This supplier believes in the importance of community and personal expression, encouraging customers to embrace their unique styles through their clothing options. With a dedication to providing superior products and exceptional customer service, they have established themselves as a trusted partner in the marketplace. For further insights and information about their diverse range of products and values, interested parties are invited to visit their website or reach out directly for inquiries.

All Sport

Supplier name

Manufacturers

Specializing in the sportswear industry, this manufacturer offers a comprehensive range of custom athletic apparel, catering to the distinct requirements of various sports and fitness activities. With over seven years of experience, they have established themselves as a reliable choice for both startup brands and established companies looking to enhance their offerings. Their product lineup includes everything from golf apparel and swimwear to baseball uniforms and cycling clothes, ensuring that every customer finds exactly what they need. The supplier prides itself on using high-quality fabrics and innovative design techniques, allowing for complete customization in color, design, and fit. This commitment to quality extends to their production processes, where professional teams ensure that every item meets stringent standards. They understand the importance of timely delivery and maintain efficient workflows to fulfill orders without compromising quality. Whether it’s for yoga, gym workouts, or outdoor sports, this supplier provides a one-stop solution for all custom apparel needs. Customers can collaborate directly with experienced designers to bring their visions to life, ensuring that the final products not only meet but exceed expectations. For businesses seeking superior sportswear that aligns with their brand identity, this manufacturer offers unparalleled support and resources. Explore their extensive catalog by visiting their website or contact them for a personalized experience tailored just for your apparel requirements.

Not available

Supplier name

Wholesalers

Operating within the apparel and accessories sector, this supplier offers an extensive selection of products that cater to various fashion needs. Their extensive catalog features stylish options for clothing, handbags, and jewelry, appealing to a wide range of clientele. Their offerings include distinct categories, such as tops, bottoms, dresses, and loungewear, ensuring there is something for every occasion. The supplier is committed to quality, making their products reliable choices for retailers seeking to enhance their inventory. In addition to core apparel, they provide a variety of accessories to complement personal styles. From handbags to scarves, each product showcases a blend of functionality and aesthetic appeal, designed to attract diverse customer demographics. Seasonal collections are a highlight, featuring unique designs for Fall/Winter and Spring/Summer, enabling retailers to stay ahead of trends. With a focus on denim, their Everstretch collection stands out, offering comfort without compromising on style. Retailers can trust this supplier for consistent quality and innovative designs, as reflected in customer testimonials praising their products and service. This supplier serves as a valuable partner for retailers looking to stock their stores with trendy and high-quality items. For further insights and details, interested parties are encouraged to visit their website or contact the supplier directly.

Whispers, Original Ginger Snaps, Petite Ginger Snaps

Supplier name

Wholesalers

Increasing

245.2% Growth

A practical cold‑weather staple with broad appeal, valued by buyers for warmth, comfort, and easy layering. Unisex and giftable, it fits casual and everyday use, with a budget‑friendly price range of $15–$27 that encourages add‑to‑cart alongside other apparel

Nightgown

Increasing

53% Growth

Soft, comfortable sleepwear at a low price point ($14–$20) appeals to buyers seeking affordable everyday loungewear and last-minute holiday gifts; motivations include comfort, easy gifting, and budget-friendly replacements. Typical upsell opportunities: size variety, color options, gift-ready packaging and simple cross-sells (robes, slippers)

High Waisted Yoga Pants

Decreasing

-72.6% Growth

Buyers favor this item for a flattering, supportive high-rise fit that works for workouts and everyday wear. At $14–$29, it sits in the value tier, supporting impulse buys, bundles/multipacks, and broad appeal when offered in multiple colors and sizes