Licensed Toys Market Trends, Forecast & Insights [2025]
Last updated Mar 7, 2025
Licensed Toys are a captivating product category that appeals to both children and collectors alike, making them an enticing addition for sellers looking to engage a broad range of buyers. With prices typically ranging from $15 to $50, they offer significant margins while catering to a variety of interests, from popular franchises to limited editions. The market for licensed toys sees a surge in demand during the holiday season, particularly in late Q3 and Q4, so now is an ideal time for sellers to consider incorporating these products into their eCommerce store to capitalize on the upcoming shopping period.
Seasonal
Peak month: February

Product details
Key details
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$34
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$14 - $70
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High Month FebruaryLow Month January
Dropship products for Licensed Toys
Browse these curated products from SaleHoo Dropship. If you have a SaleHoo Dropship account, simply click the “Add to Import List” button to add them to your import list. Don’t have an account yet? Click here to find out more

Recordable Sound Module for Plush Toys
USD $0.68

Interactive Plush Squeaky Cigar Dog Toys
USD $5.45

Lovely Creative Plush Doll Toys Cushion
USD $0.81

Realistic Mini Artificial Goldfish Decorative Toys
USD $0.35

Realistic Artificial Halloween Decoration Educational Toys
USD $2.09

Recordable Sound Module for Plush Toys
USD $1.76

Interactive Squeaky Dog Egg Toys for Puppies
USD $0.66

LED Spinning Tops with Gyroscope - Fun Sensory Toys
USD $0.5

Dinosaur Advent Calendar 2025 with 24 Toys
USD $9.34

Portable Foldable Baby Bathtub with Water Toys
USD $10.41

Large Foldable Baby Bathtub with Water Toys
USD $26.12

Soft Squeaky Pet Chew Toys for Dogs
USD $1.55
Top suppliers for “Licensed Toys”
Discover these curated supplier from SaleHoo Directory. If you have a SaleHoo Directory account, simply click the supplier name to get in touch with them. Don’t have an account yet? Click here to find out more
Supplier name
Country
Supplier type
About
Brands
Supplier name
Wholesalers
Operating in the entertainment and retail industry, this premier distributor stands out for its extensive range of products, which includes DVD and Blu-ray movies, video games, licensed coloring activity books, and toys. With a commitment to helping clients increase their profits, the distributor offers an impressive inventory that caters to various consumer interests and age groups.
The company is well-regarded for its dedicated approach to providing high-quality products and exceptional customer service. By focusing on popular and trending titles in the market, the distributor ensures that its offerings remain relevant and appealing to a wide audience. Additionally, the availability of a consignment program demonstrates its flexibility and willingness to work with retailers to maximize their success.
Furthermore, the incorporation of cutting-edge virtual reality experiences into its product lineup positions the distributor as a forward-thinking player in the market. By providing access to innovative entertainment options, the company not only meets current consumer trends but also enhances the shopping experience for end-users.
For those interested in exploring the extensive product catalog and discovering how this distributor can support their business needs, it is encouraged to visit the website or contact directly for further information and tailored solutions.
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Supplier name
Wholesalers
Operating within the dynamic toys and games industry, this supplier specializes in providing an extensive range of products that cater to various customer needs. From outdoor play essentials to seasonal decorations, the company prides itself on offering high-quality merchandise suitable for all ages.
The supplier's catalog is diversified, featuring categories such as licensed toys and games, which appeal to both children and collectors alike. Additionally, their home and kitchen products reflect a commitment to enhancing everyday living through functional and stylish designs.
With a focus on customer satisfaction, this supplier actively engages with businesses to fulfill their specific requirements, ensuring that quality and affordability go hand in hand. Their strategic location enables quick distribution and efficient service, making them a reliable partner in the industry.
For more insights into their product offerings or to explore potential collaborations, prospective customers are encouraged to visit the website or reach out directly for personalized assistance and further information.
Not available
Supplier name
Wholesalers
Joissu Products Inc carries approximately 5,000 items ranging from inexpensive toys, novelties, giveaways, redemption prizes, general and seasonal merchandise to a vast array of gift items. Their customers are also extremely diverse, ranging from Fortune 500 companies to family entertainment centers, toys and novelty stores, zoos, museums, gift shops, drug stores, fund-raisers, balloon shops, party shops, and flea-market vendors to name a few. They accept credit cards - MasterCard, Visa, Discover and American Express via PayPal. They can ship to most countries worldwide.
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Supplier name
Manufacturers
Plush toy manufacturing industry specialized in creating custom and personalized plush animals for a diverse range of clients. Since 1999, the company has been dedicated to producing quality toys that transition from initial prototypes to cherished collectibles. Their clientele includes corporations, schools, teams, charities, and even individuals planning events like birthday parties. Each plush animal can be personalized with custom messages and logos, making them ideal for promotional giveaways, fundraisers, party favors, and collectibles. They serve hundreds of colleges and universities and manufacture many trademarked and licensed products. The company places a high emphasis on quality and backs its products with exceptional customer service, striving for 100% customer satisfaction. Reviews from satisfied clients highlight their commitment to meeting customer needs. For more information, visit their website or contact them directly.
Mascot Factory
Supplier name
Wholesalers
Operating within the dynamic toy industry, this supplier excels in providing an extensive selection of wholesale toys for various age groups. Their product line encompasses a variety of categories, from action figures and dolls to educational and art supplies, ensuring there is something for everyone.
The supplier demonstrates a clear understanding of current market trends, curating products that resonate with children's preferences. They offer popular brands and licensed toys, which effectively attract consumers and enhance retail experiences. Notable offerings include board games, building kits, and collectible items that inspire creativity and active play.
Their commitment to quality is paramount, ensuring that all toys meet safety standards and are made from durable materials. This dedication to excellence fosters trust among retailers, allowing them to confidently stock their shelves with engaging and safe products.
Furthermore, the supplier maintains competitive pricing strategies, making it easier for retailers to attain favorable profit margins. The various shipping and distribution options facilitate efficient inventory management, ensuring that customers receive their orders promptly.
With customer service at the forefront, the supplier is ready to address any queries or concerns, fostering strong business relationships. For further information on their offerings and how they can support your retail needs, please visit their website or reach out directly to their team.
Cra-Z-Art, Mattel, Hasbro, Fisher Price, Playdoh, Spin Master, Benton, Just Play, Empireimport, Mega Blocks, Mcfarland
Supplier name
Dropshippers
Smith Distributors stands out in the e-commerce industry by offering over 60,000 high-quality products globally, covering sectors like home improvement, furniture, health, beauty, and lifestyle. They provide exclusive wholesale prices, with discounts of 30% to 40% off retail prices.
Their vast range of gift ideas and product categories makes them ideal for retailers looking to stock up without the high costs of inventory. The supplier’s dropshipping service simplifies the process for sellers on platforms like eBay or personal online stores, with weekly catalog updates to keep the selection fresh.
For more information on their offerings and support, visit their website or contact them directly.
Discover Over 60, 000 Name-Brand Products
Supplier name
Wholesalers
Engaged in the collectibles and model industry, this supplier specializes in high-quality diecast and plastic scale models, catering to enthusiasts and collectors worldwide.
With an extensive catalog that includes vehicles from notable brands, aircraft, and military models, the business differentiates itself by offering unique, limited-edition pieces that truly appeal to collectors. Each model is crafted with precision, ensuring attention to detail and authenticity, providing a realistic representation of the originals.
The supplier’s selection not only covers classic cars, motorcycles, and trucks but also features specialized categories such as aircraft and military models, making it a one-stop destination for collectors of varied interests. This inclusive approach enables customers to find models that represent their personal ethos and passions.
To enhance the customer experience, the supplier prides itself on exceptional service, offering assistance and expertise to guide customers through their purchasing process. Whether searching for a specific model or exploring new arrivals, customers can expect knowledgeable support.
For more information about their exciting offerings and to explore the entire range of products, visit the website or reach out directly. This supplier is committed to connecting with enthusiasts and providing them with the models they love.
Greenlight, M2 Machines, Hot Wheels, Diecast Masters, Jada, Bbr
Supplier name
Wholesalers
Operating within the wholesale gifts and homewares sector, this supplier serves a broad spectrum of customers, from mail-order companies to independent souvenir shops. With a commitment to providing unique products, they have established a portfolio that includes exclusive in-house designs and licensed gifts, catering to various business sizes and needs.
With over three decades of trading experience, this supplier is proactive in sourcing new and exciting items, ensuring their collection remains trendy and relevant in the market. Their ability to introduce new lines nearly every week highlights their dedication to staying ahead of current wholesale giftware trends, exemplified by their innovative Relaxeazzz range.
The supplier's vast selection also emphasizes sustainability, featuring an array of eco-friendly gifts that align with the growing demand for responsible products. Customers can easily create an account on their user-friendly website, where they can explore available inventory, including new arrivals and out-of-stock items.
Located in Cornwall, the supplier maintains a large showroom in Sheffield, which showcases their diverse offerings. This enables potential buyers to virtually explore the extensive range before making a trade decision. Additionally, their catalogue includes products tailored for major seasonal celebrations, including Christmas and Halloween gifts and decorations. For further inquiries and details regarding their offerings, customers are encouraged to visit the website or reach out directly for assistance.
Satya, Goloka, Pusheen, Relaxeazzz, Shaun The Sheep
Supplier name
Wholesalers
The company specializes in the ethical retail sector, emphasizing sustainability and fair trade practices. By offering a diverse selection of products, including homeware, fashion items, and gifts, they cater to environmentally conscious consumers. Their portfolio features a variety of items crafted from recycled materials and ethically sourced ingredients, demonstrating a commitment to reducing environmental impact while supporting local artisans worldwide.
With a strong focus on community empowerment, many of the products are developed in collaboration with non-profit organizations and cooperatives, providing fair wages and safe working conditions for producers. The business is dedicated to promoting a sustainable lifestyle, encouraging customers to make responsible purchasing decisions that benefit both the planet and its inhabitants.
The company continues to expand its offerings, introducing new arrivals and bestsellers that align with eco-friendly values. The mission extends beyond retail to inspire individuals to embrace fair trade practices and engage with sustainable living initiatives.
For those seeking ethically made products that prioritize quality and responsibility, this retailer stands out as a trusted source. To learn more about their product range and initiatives, interested parties are invited to visit their website or contact the company directly for further information.
Eco, Fair Trade, Ethical
Supplier name
Wholesalers
This supplier specializes in wholesale jewelry and accessories, catering to a diverse range of customers looking for distinctive and handcrafted items. With a commitment to quality and uniqueness, the supplier sources products that tell a story, appealing to those who appreciate craftsmanship.
The portfolio includes a variety of items such as earrings, bracelets, pendants, and necklaces, as well as an extensive selection of accessories including hair and office accessories. Beyond jewelry, the supplier also offers an array of decorative items like beaded ornaments and dream catchers that enhance home decor.
In addition to jewelry and accessories, they provide a thoughtful range of keychains and toys, making them a versatile choice for retailers looking to enrich their inventory. Their products are not just items; they are pieces that resonate with culture and creativity, making them perfect for those who value originality.
Focused on supporting local craft and promoting indigenous culture, they ensure that each product reflects a commitment to sustainability and ethical sourcing. Retailers interested in offering unique merchandise will find a significant advantage in partnering with this supplier, fostering lasting relationships grounded in quality and service.
For further details about their offerings, upcoming shows, or to explore their catalog, interested parties are encouraged to visit the website or reach out directly for personalized assistance.
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