Lego Toy Market Trends, Forecast & Insights [2025]
Last updated Mar 6, 2025
Lego Toys, renowned for their versatility and appeal to various age groups, present an excellent opportunity for sellers looking to engage buyers with a popular and creative product. With a typical selling price range of $12 to $30, these products attract a wide demographic, positioning sellers favorably for profit margins. Given that December marks the peak season for Lego sales, this is an ideal time for sellers to consider stocking their eCommerce store to capitalize on the upcoming holiday shopping demand.
Seasonal
Peak month: December

Product details
About the product
Lego toys are a versatile building block product class that offers a wide range of themed sets and individual bricks, catering to various age groups and interests, from basic construction kits for young children to complex models for adult enthusiasts. This product class encourages creativity, problem-solving, and fine motor skills, making it a popular choice among buyers who appreciate both play and educational value in their purchases.
Key details
-
$19
-
$10 - $30
-
High Month DecemberLow Month April
About the product
Lego toys are a versatile building block product class that offers a wide range of themed sets and individual bricks, catering to various age groups and interests, from basic construction kits for young children to complex models for adult enthusiasts. This product class encourages creativity, problem-solving, and fine motor skills, making it a popular choice among buyers who appreciate both play and educational value in their purchases.
Key details
-
$19
-
$10 - $30
-
High Month DecemberLow Month April
Dropship products for Lego Toy
Browse these curated products from SaleHoo Dropship. If you have a SaleHoo Dropship account, simply click the “Add to Import List” button to add them to your import list. Don’t have an account yet? Click here to find out more

Natural Hamster Chew Blocks Enrichment Toy
USD $1.67

Kids Bookshelf and Toy Storage Organizer
USD $52.41

Realistic Black Spider Halloween Decoration Toy
USD $0.67

Magnetic Levitation Newton Pendulum Motion Toy
USD $10.23

Realistic Hedgehog Figurine Toy for Kids
USD $6.86

Kids Sensory Thread Board Educational Toy
USD $8.2

Emotional Support Crochet Dumpster Fire Toy
USD $11.8

Gravity Defying Kinetic Floating Desk Toy
USD $9.95

Miniature Wooden Bookshelf Toy House Storage
USD $3.15

Smiling Critters Mini Toy Figure Set
USD $11.61

Handmade Taba Big Stress Relief Toy
USD $7.97

Interactive Cardboard Playhouse Educational DIY Toy
USD $5.06
Top suppliers for “Lego Toy”
Discover these curated supplier from SaleHoo Directory. If you have a SaleHoo Directory account, simply click the supplier name to get in touch with them. Don’t have an account yet? Click here to find out more
Supplier name
Country
Supplier type
About
Brands
Supplier name
Wholesalers, Liquidators
This supplier is your one stock shop for licensed character merchandise featuring your favorite TV and movie characters! They carry a wide assortment of products ranging from school bags, toys, games, puzzles, party supplies, and more.
Access wholesale by requesting a quote from ron@kimmyshop.com. Send the SKU #s and Quantities and they will get back to you within 1-2 business days with a discounted quote.
Toy Story, Disney, Mattel, Hasbro, Unique, Amscan, Spin Master, Adventure Time, Angry Birds, Avengers, Barbie, Batman, Beauty and the Beast, Big Hero 6, Blaze, Bubble Guppies, Caillou, Captain America, Cars<span class="list-helper-toggle-more-text"> and <a href="#">56 more</a></span><span class="list-helper-more-text d-none">, Cinderella, Curious George, DC Super Hero Girls, DigiPenguins, Dinotrux, Descendants, Disney Frozen, Disney Planes, Disney Princess, Doc McStuffins, Elena of Avalor, Elmo, Emoji, Finding Dory, Finding Nemo, Harry Potter, Hello Kitty, The Lion Guard, Littlest Pet Shop, Marvel Ant-Man, Marvel Heroes, Masha and the Bear, Mickey Mouse, The Minions, Minnie Mouse, Moana of Oceania, Monster High, My Little Pony, Num Noms, Pac Man, Paw Patrol, Peppa Pig, PJ Masks, Pokemon, Powerpuff Girls, Pusheen, Scooby-Doo, The Secret Life of Pets, Sesame Street, Shimmer and Shine, Skylanders, Sofia the First, Spider-Man, Star Wars, Strawberry Shortcake, Super Mario, Superman, Teenage Mutant Ninja Turtles, Teletubbies, Thomas the Tank Engine, Toopy and Binoo, Trolls, Winnie the Pooh, WWE, Yo-Kai Watch, The Zelfs</span><span class="list-helper-toggle-less-text d-none"> <a href="#">less</a></span>
Supplier name
Dropshippers
Operating within the furniture industry, this supplier is dedicated to delivering an extensive array of premium products that cater to various aspects of home furnishing. They specialize in items that not only meet functional needs but also enhance the aesthetic appeal of any living space.
Their catalog encompasses a wide variety of categories, including living room furniture, dining sets, kitchen essentials, outdoor furnishings, and specialized items for nurseries and playrooms. They understand that each customer has unique preferences, which is why they emphasize versatility and customization in their offerings. This commitment to diverse styles and practicality allows customers to create personalized environments that reflect their individual tastes.
In addition to furniture, they also provide a selection of home décor items, enabling customers to complete their spaces with thoughtful details. The supplier prioritizes quality and affordability, ensuring that homeowners and renters alike can find suitable options without stretching their budgets.
With an aim to facilitate a seamless shopping experience, they offer easy navigation on their website, allowing customers to explore various categories and discover products that align with their vision for their homes. Whether customers are furnishing a single room or an entire house, this supplier is well-equipped to meet their needs.
For further details on their extensive product range and services, customers are warmly invited to explore their website or get in touch directly for personalized assistance.
Not available
Supplier name
Wholesalers
This supplier started its business in 2005 selling millions of books to the general public and to the wholesale trade market. They ship internationally and they accept PayPal and major credit cards as safe payment methods.
Register for a NEW account via https://www.snazal.com/myaccount.php?op=register. Download their catalog via
PDF:
https://www.snazal.com/catalogue/snazal-catalogue-gbp-print.pdf
Excel:
https://www.snazal.com/tradecat/Catalogue.xlsx
Send a direct message to Nauman Matloob via snazalwholesale@gmail.com for wholesale orders and inquiries.
All Major Publications
Supplier name
Dropshippers
Operating in the retail sector, this supplier excels in providing an extensive range of over 60,000 products designed to meet diverse consumer needs. Their commitment to quality and competitive pricing makes them a preferred choice for businesses looking for reliable inventory solutions.
With a regularly updated catalog that includes categories such as home appliances, furniture, toys, health and beauty products, and outdoor gear, this supplier ensures that customers have access to the latest items each week. The company’s approach not only streamlines the purchasing process for retailers but also supports various sales methods, including online sales through platforms like eBay and Amazon, as well as physical retail operations.
The supplier is particularly noted for its drop shipping services, which allow businesses to sell their products without holding costly inventory. This model enables brands to focus on marketing and sales while the supplier manages inventory and shipping logistics, thus lowering overhead costs significantly.
In addition to offering competitive wholesale pricing, ranging from 30% to 40% off suggested retail prices, this supplier provides an accessible pathway for retailers to maximize their profitability. Interested parties can gather more information or explore the extensive product offerings by visiting the supplier’s website or reaching out directly for inquiries.
Discover Over 60, 000 Name-Brand Products
Supplier name
Wholesalers
Operating within the wholesale gifts and homewares sector, this supplier serves a broad spectrum of customers, from mail-order companies to independent souvenir shops. With a commitment to providing unique products, they have established a portfolio that includes exclusive in-house designs and licensed gifts, catering to various business sizes and needs.
With over three decades of trading experience, this supplier is proactive in sourcing new and exciting items, ensuring their collection remains trendy and relevant in the market. Their ability to introduce new lines nearly every week highlights their dedication to staying ahead of current wholesale giftware trends, exemplified by their innovative Relaxeazzz range.
The supplier's vast selection also emphasizes sustainability, featuring an array of eco-friendly gifts that align with the growing demand for responsible products. Customers can easily create an account on their user-friendly website, where they can explore available inventory, including new arrivals and out-of-stock items.
Located in Cornwall, the supplier maintains a large showroom in Sheffield, which showcases their diverse offerings. This enables potential buyers to virtually explore the extensive range before making a trade decision. Additionally, their catalogue includes products tailored for major seasonal celebrations, including Christmas and Halloween gifts and decorations. For further inquiries and details regarding their offerings, customers are encouraged to visit the website or reach out directly for assistance.
Satya, Goloka, Pusheen, Relaxeazzz, Shaun The Sheep
Supplier name
Manufacturers
The toys and games industry is dedicated to offering a diverse variety of items that cater to the interests of children, families, and avid collectors alike. From engaging board games and intricate puzzles to collectible figures and creative kits, this supplier ensures a comprehensive selection that suits every preference and age group. We pride ourselves on delivering high-quality products, enabling countless hours of fun and imaginative play. With a focus on both classic and modern offerings, customers can find timeless games alongside the latest trending items that bring innovation to playtime. For a detailed understanding of our offerings and to discover the perfect items to enrich your gaming and play experience, please visit our website or reach out directly to our customer service team.
Lego, Hasbro, Ravensburger, Usaopoly, Pokemon, Robotime, Funko Pop, Tradeopia
Supplier name
Wholesalers
Operating within the wholesale industry, this supplier specializes in a diverse array of niche products designed to meet various consumer interests and needs. From fashion accessories to household items, they offer an eclectic selection that stands out in the marketplace. Their inventory includes seasonal items, unique collectibles, and everyday essentials to cater to a broad range of customers. With an emphasis on quality and value, they ensure that each product meets the highest standards to satisfy their clients' demands. This commitment to excellence has helped them build a solid reputation in the industry, making them a preferred choice for retailers and individual buyers alike. The supplier's expansive product range is continually updated to reflect current trends and market needs, ensuring that their offerings remain relevant and appealing. By maintaining a dynamic and responsive inventory, they effectively address the evolving preferences of their customer base. Additionally, their customer-centric approach ensures personalized service and support, enhancing the overall shopping experience. To learn more about their extensive product line or to request further information, please visit the website or contact the company directly.
Trump
Supplier name
Wholesalers
This dynamic retailer operates across multiple sectors, including apparel, personal care, and home essentials. Their extensive product catalog caters to a wide audience, providing essential goods for everyday needs and specialized items for charitable organizations. The company places a strong emphasis on quality, ensuring that every product meets high standards before reaching the customers.
With a portfolio that includes everything from clothing for men, women, and children to personal hygiene products and household supplies, the retailer is equipped to meet diverse consumer demands. Their offerings also encompass seasonal items, office supplies, and a variety of toys and games suitable for children of all ages.
Furthermore, they support non-profit initiatives by providing affordable apparel options tailored for people in need, showcasing their commitment to community welfare. Their easy-to-navigate online platform allows customers to find exactly what they need quickly and conveniently.
For additional information about their products, offers, or services, interested parties are encouraged to visit the website or reach out through available contact options. This retailer is poised to continue its growth in providing valuable consumer goods while upholding a high level of customer service.
Not available
Supplier name
Wholesalers
Specializing in the baby and children's clothing industry, this supplier has been dedicated to providing high-quality wholesale apparel since 1992. The product range includes items for babies from 0 months up to children aged 14 years, all designed with comfort, style, and durability in mind. The company focuses on various clothing types, including bodysuits, sleepsuits, t-shirts, dresses, leggings, jackets, and many more. Additionally, seasonal collections for winter and summer ensure year-round availability of essential clothing items.
In addition to clothing, the supplier offers a variety of accessories such as bibs, hats, gloves, mittens, socks, and headbands. For parents looking to outfit their children for specific activities, the supplier provides a selection of swimwear, footwear, and schoolwear. The comprehensive nursery line includes blankets, wraps, comforters, and a range of baby essentials to suit various needs.
Gift sets and toys are also available, making it easy to find the perfect present for any occasion. The supplier carries products from reputable brands, ensuring that every item meets rigorous quality standards. The commitment to customer satisfaction is evident from the extensive product variety, the careful selection of materials, and the attentive customer service.
For more detailed information, prospective buyers are invited to visit the website or contact the supplier directly to explore the diverse offerings.
Keel Toys, Minoti, Soft Touch, Bambino, Baypods, Elli & Raff, Hugs & Kisses, Little Bunny, Snuggle Baby, Huggables, Clippasafe
Supplier name
Wholesalers
This supplier operates within the toy and gaming industry, focusing exclusively on the wholesale distribution of authentic LEGO® products. As a premier partner for smaller specialty and independent retailers in both the United States and Canada, they have established themselves as a trusted source for quality toys and sets that inspire creativity and imagination.
Their commitment to authenticity is unwavering, ensuring that every product offered is 100% genuine LEGO®. This focus on quality allows retailers to confidently provide their customers with sought-after items from a brand known for its commitment to innovation, safety, and playability. The supplier's infrastructure facilitates easy online ordering, reflecting their investment in advanced web technologies, ensuring a streamlined purchasing experience alongside fast delivery.
Additionally, this supplier sets itself apart by offering dedicated support to its partners. The team prioritizes client satisfaction, helping retailers navigate their orders and ensuring they receive the products essential for their business's success. With a firm belief in the values underpinning the LEGO brand, they work collaboratively with their partners to enhance business growth and customer loyalty.
For those interested in exploring partnership opportunities or for retailers seeking reliable sources for LEGO® products, further information can be obtained by visiting the website or by contacting their support team directly. The supplier values building lasting relationships and is eager to assist retailers in maximizing their potential with one of the most recognized toy brands worldwide.
<em>Lego</em>
Related products
Unicorn Merchandise
Increasing
377%
Growth
Unicorn Merchandise, characterized by its whimsical design and appeal, is an attractive option for sellers aiming to capture a youthful and imaginative buyer demographic. Priced typically between $14 and $24, this product offers a balance of affordability and perceived value, making it appealing to buyers looking for unique and fun items
Wooden Train
Decreasing
-47.1%
Growth
Wooden Trains are a timeless and classic toy that appeals to both children and nostalgic adults, making them a versatile product for sellers. Their durability and eco-friendly materials resonate well with today’s buyers seeking sustainable options
Toy Sword
Decreasing
-34%
Growth
The Toy Sword is a popular product among children, known for its appeal in imaginative play and outdoor activities. With a typical selling price range of $8 - $12, sellers can tap into a market that values engaging and safe toys
Kids Electric Car
Decreasing
-30.1%
Growth
Kids Electric Cars, designed for safety and fun, present an exciting opportunity for sellers aiming to attract parents looking for engaging outdoor activities for their children. With a typical price range of $120 - $300, these products cater to mid-range buyers seeking quality and durability
Wood Toys
Decreasing
-24.3%
Growth
Wood toys, prized for their durability and natural appeal, are an excellent choice for sellers aiming to attract eco-conscious buyers seeking safe, high-quality play options for children. With a typical selling price range of $15 to $30, these toys offer an attractive profit margin while appealing to parents looking for timeless and sustainable gifts
Kids Patch Band
Decreasing
-375%
Growth
The Kids Patch Band is an engaging and versatile accessory that appeals to both children and parents looking for fun, customizable fashion options. With its typical selling price range of $7 - $14, this product caters to budget-conscious buyers seeking unique gifts or personal items
Kids Wooden Character Toy
Decreasing
-112.5%
Growth
Kids Wooden Character Toys are appealing products for sellers targeting parents seeking durable, safe, and educational play options for their children. With a typical selling price range of $13 - $25, sellers can attract buyers looking for high-quality toys that spark creativity and imagination
Kids Plastic Tea Set
Decreasing
-375%
Growth
The Kids Plastic Tea Set is a fun, colorful, and safe option for sellers looking to attract buyers interested in educational and imaginative play. With a typical selling price range of $18 - $27, this product appeals to parents seeking affordable yet engaging toys for children
Kids Wooden Cartoon Set
Decreasing
-9900%
Growth
The Kids Wooden Cartoon Set offers an engaging and educational experience, making it an excellent choice for sellers aiming to attract buyers seeking high-quality, sustainable toys. Its appeal lies in its vibrant designs and the tactile nature of wooden materials, which resonate well with parents looking for safe and durable options for their children
Girls Doll Sandals
Decreasing
-9900%
Growth
Girls Doll Sandals are a fashionable accessory that appeals to young buyers and can enhance the offerings of sellers in the children's footwear market. With a typical selling price between $15 and $20, these sandals provide an affordable option for buyers seeking trendy and functional items for their dolls
Robotic Toys
Increasing
49.5%
Growth
Robotic Toys are highly engaging and innovative products that appeal to a wide range of buyers, from children to tech enthusiasts. With a selling price range of $21 to $47, sellers can position these toys as premium yet accessible items that foster creativity and learning
Mini Girls Fur Kids Doll
Decreasing
-9900%
Growth
The Mini Girls Fur Kids Doll is a charming product that's gaining popularity among buyers seeking unique and playful gifts for children. Its appeal lies in its soft texture and vibrant colors, which make it a desirable addition to any toy collection
Kids Wooden Rainbow Blocks
Decreasing
-375%
Growth
Kids Wooden Rainbow Blocks are versatile, engaging, and promote imaginative play, making them a popular choice among buyers seeking quality toys. Priced between $25 and $30, these eco-friendly blocks are attractive to parents who prioritize sustainability in their purchasing decisions
Magnetic Magic Ball
Decreasing
-20.3%
Growth
Magnetic Magic Ball, a versatile and engaging novelty item, is ideal for sellers looking to capture the interests of buyers seeking unique and interactive products. With a typical selling price range of $12 - $21, it can appeal to a wide audience looking for affordable fun
Kids Mini Flying Kit
Decreasing
-60%
Growth
The Kids Mini Flying Kit is an engaging and educational toy that encourages creativity and motor skills development in children. Priced between $15 and $25, it appeals to buyers looking for innovative and interactive products for kids
Beach Toys
Increasing
0.9%
Growth
Beach Toys are a popular choice for sellers looking to capture the summertime market, appealing to buyers who seek fun and engaging outdoor activities. With selling prices typically ranging from $15 to $30, this product offers a good margin while fulfilling seasonal demand
Plastic Pool & Tipi
Decreasing
-9900%
Growth
The Plastic Pool & Tipi represents an engaging and versatile product that appeals to buyers looking for outdoor fun and imaginative play options. With a typical selling price range of $7 - $20, sellers can offer an affordable way for families to enhance their backyard experiences
Rocking Horse
Decreasing
-6.5%
Growth
The Rocking Horse is a timeless toy that combines nostalgia with developmental benefits, making it an attractive option for sellers catering to families and children. With selling prices typically ranging from $50 to $150, sellers can appeal to buyers looking for quality, durable toys that promote imaginative play and motor skill development
Kids Keyring Loop
Decreasing
-9900%
Growth
The Kids Keyring Loop is a fun and functional accessory that appeals to parents looking to keep their children's essentials organized. With a typical selling price range of $6 - $10, sellers can attract buyers seeking practical yet playful items for kids
Cute Kids Coin Case
The Cute Kids Coin Case is a charming and functional accessory that appeals to both kids and parents, making it an attractive option for sellers in the eCommerce space. With a typical selling price range of $8 - $16, it sits at a sweet spot for buyers seeking affordable, practical products for young children