Decreasing
-116.4%
Growth
Inflatable infant pool accessory that attracts buyers as an affordable, impulse-friendly summer leisure/gift item for parents—utility: supervised pool/backyard flotation and short-term outdoor play. Typical retail price range $18–$38, which supports low-dollar conversions and simple listing copy; buying motivations are seasonal fun, gifting for new parents, and easy one-off purchases
Decreasing
-127.1%
Growth
Low-cost safety accessories priced around $10–$23 that address household child-safety needs. Buyers (parents, caregivers, family members) purchase for injury prevention and peace of mind, so the item converts on practical buying intent, registry lists and quick-add purchases; it’s an easy add for accessory, baby gear or home-safety assortments and supports cross-sell opportunities in carts
Essential baby-care staple with steady baseline demand, driven by buyers prioritizing accuracy, speed, and ease of use for fever checks in infants. Low price-point ($10–$22) supports strong conversion and add-to-cart rates as a practical, trusted health item in the nursery kit, with buyers often seeking simple operation and clear readouts
Demand is driven by eco-conscious parents seeking plant-based, gentle, and highly absorbent diapers that are soft on sensitive skin with fewer irritants. The $19–$45 price band supports mid‑premium positioning, with strong repeat‑purchase behavior that suits subscriptions, bundles, and size‑step programs—good for LTV and stable AOV in an eCommerce store
Strong buyer interest comes from providing a safe, compact sleep solution for newborns with bedside convenience and registry/gifting appeal. Buyers prioritize safety, portability, and easy setup at an accessible price; the $85–$165 range fits mainstream budgets and supports add-on sales like fitted sheets and waterproof pads
Portable, enclosed play areas for infants and toddlers are consistent basket-builders: buyers want a safe, contained space at home or on the go, with quick setup, sturdy panels, and easy-clean materials. The $38–$90 price band supports both entry and mid-tier options and enables attachment sales (folding floor mats, travel bags)
Essential, safety- and regulation-driven purchase with steady, needs-based demand driven by new births, replacements as children grow, and increased travel. Buyers prioritize trusted safety, ease of installation, and comfort, with willingness to pay across tiers; the $90–$340 range supports entry through premium offers and can lift AOV with add-ons
Steady, need-driven demand plus frequent gifting keeps this category moving year-round. Buyers look for practical, affordable essentials and small, giftable items for newborns and new parents, often as registry fillers or impulse add-ons
Small, low-price infant care item sold typically at $8–$20; buyers choose it for routine daily care and as a gift for new parents, producing steady repeat purchase rate and strong bundle/upsell potential. Its low unit cost supports impulse buys, subscription options and easy add-ons at checkout on an eCommerce store, making it attractive for margin stacking and customer retention strategies
Increasing
2013.3%
Growth
Appeals to buyers seeking a modern, tech-forward newborn sleep solution that promises convenience and peace-of-mind; often considered by first-time parents and gift-givers. The $110–$200 price point sits in an accessible mid-range, enabling competitive positioning and bundling opportunities with complementary nursery items to raise AOV
Everyday essential with steady demand: buyers replace frequently as babies grow and socks get lost, and the low price point ($11–$15) drives impulse add-ons. Strong gift appeal for newborns and baby showers, plus easy bundling with other infant apparel to lift AOV
Strong appeal to buyers centers on sustainability and skin-friendly performance: bamboo-based materials are perceived as softer, more breathable, and gentler for sensitive skin than conventional options. This supports premium positioning within the typical $19–$41 range and drives high repeat purchase potential, making subscriptions and multi-pack bundles viable
Strong, year-round demand driven by new parents and gift buyers seeking safety, maneuverability, and convenience. Buyers respond to clear specs (weight, fold size, age/weight limit), compact/lightweight designs, storage capacity, and car-seat compatibility
Appeals to parents and grandparents seeking a child’s first ride for outdoor play, motor-skill development, and gift-giving. The $52–$115 price band hits a broad audience from entry to mid-tier, making it a strong basket builder in an eCommerce store
Essential safety purchase—often required by law—driving high-intent conversions. Demand is steady year-round with continual influx of new parents, and the $96–$280 price range delivers a solid average order value for an everyday necessity buyers rarely defer
Well-known for parent-friendly baby/kids gear, this line attracts buyers seeking practical, cute, and giftable essentials at an accessible $14–$58 price point. Strong brand recognition supports conversion, and the price band lends itself to add-to-cart and bundle strategies that can lift AOV and repeat purchase
Appeals to buyers as soft, supportive seating that’s practical, cute, and photo-friendly—often purchased as a gift for new parents. The $38–$47 price range sits in the affordable‑gift bracket, supporting strong conversion when listings emphasize comfort, ease of use, and giftability with compelling lifestyle images
Broad, repeatable demand from new parents and gift buyers makes this a staple add-to-cart item. Buyers value hands-free carry and organized storage for daily outings, which gives it wide appeal across genders and styles
Evergreen, necessity-driven demand from new parents and gift buyers; frequently added to baby registries and purchased in multiples. Buyers prioritize absorbency or waterproof protection, soft/comfortable materials, easy cleaning (machine-washable or wipeable), adjustable fit, and appealing designs; strong reviews help conversion
Appeals to buyers seeking hands-free mobility and ergonomic support for infants, serving as a compact alternative to strollers for errands and outings. The $25–$100 price range spans entry to premium tiers, enabling broad budget coverage and straightforward merchandising in an eCommerce store